{"id":9856,"date":"2011-04-27T07:48:28","date_gmt":"2011-04-27T11:48:28","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=9856"},"modified":"2011-04-27T08:20:42","modified_gmt":"2011-04-27T12:20:42","slug":"google-pushes-hotel-booking-feature-to-the-front-page-of-serps","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/04\/27\/google-pushes-hotel-booking-feature-to-the-front-page-of-serps\/","title":{"rendered":"Google Pushes Hotel Booking Feature to the Front Page of SERPs"},"content":{"rendered":"<p>Google, having first <a href=\"http:\/\/blumenthals.com\/blog\/2010\/11\/16\/google-places-upgrade-reviews-with-sentiments-hotel-booking-tool\/\">introduced<\/a> the hotel booking feature in November on a limited test basis, has now pushed the ability to procure a reservation to the front page of the main search results for both blended and 7-pack displays. The test from Google has included a limited number of travel sites and a <a href=\"http:\/\/blumenthals.com\/blog\/2011\/02\/17\/more-details-on-google-places-hotel-booking-feature\/\">few high end independent hotels<\/a> on a pay per click basis. Google has not been <a href=\"http:\/\/blumenthals.com\/blog\/2011\/02\/04\/google-places-hotel-booking-feature-to-be-available-to-all-someday\/\">forthcoming<\/a> about how to participate in the program noting that the program would be available to all <em>someday<\/em>.<\/p>\n<p>The option to book directly from the page is visible in both the blended results and the 7-Pack.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/blended-hotoel-booking.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/blended-hotoel-booking-520x396.jpg\" alt=\"\" title=\"blended-hotoel-booking\" width=\"520\" height=\"396\" class=\"alignright size-medium wp-image-9877\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/blended-hotoel-booking-520x396.jpg 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/blended-hotoel-booking-262x200.jpg 262w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/blended-hotoel-booking.jpg 815w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Interestingly, when the results present themselves in the 7-Pack, there is an option to view the pricing by a given range of dates that can be selected. When the dates are changed the pricing changes accordingly.  (click to view larger):<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/hotel-in-7-pack3.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/hotel-in-7-pack3.gif\" alt=\"\" title=\"hotel-in-7-pack3\" width=\"520\" height=\"368\" class=\"alignright size-medium wp-image-9882\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/hotel-in-7-pack3.gif 798w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/hotel-in-7-pack3-282x200.gif 282w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/04\/hotel-in-7-pack3-520x368.gif 520w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>Clearly Google is still developing around the 7-Pack display, implying that it is not going away anytime soon. Also it shows that Google continues to experiment with ways to monetize local. I am sure that Trip Advisor is not happy about this one. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, having first introduced the hotel booking feature in November on a limited test basis, has now pushed the ability to procure a reservation to the front page of the main search results for both blended and 7-pack displays. The test from Google has included a limited number of travel sites and a few high &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9856","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google, having first introduced the hotel booking feature in November on a limited test basis, has now pushed the ability to procure a reservation to the front page of the main search results for both blended and 7-pack displays. The test from Google has included a limited number of travel sites and a few high\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2011\/04\/27\/google-pushes-hotel-booking-feature-to-the-front-page-of-serps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Pushes Hotel Booking Feature to the Front Page of SERPs\" \/>\n\t\t<meta property=\"og:description\" content=\"Google, having first introduced the hotel booking feature in November on a limited test basis, has now pushed the ability to procure a reservation to the front page of the main search results for both blended and 7-pack displays. 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