{"id":9629,"date":"2011-03-30T08:30:57","date_gmt":"2011-03-30T12:30:57","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=9629"},"modified":"2011-03-30T12:29:30","modified_gmt":"2011-03-30T16:29:30","slug":"google-officially-ends-support-for-qr-code-in-places","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/03\/30\/google-officially-ends-support-for-qr-code-in-places\/","title":{"rendered":"Google Officially Ends Support For QR Code in Places"},"content":{"rendered":"<p>Google is obviously <a href=\"http:\/\/searchengineland.com\/googles-joins-forces-with-mastercard-on-nfc-to-test-the-future-of-digital-marketing-analytics-70215\">moving strongly<\/a> towards NFC (near field communications) as their technology of choice for closing the loop of the &#8220;last mile&#8221; in the local link between consumers and Google. They have built the NFC chip into their new Nexus and they are testing NFC in both a <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703576204576226722412152678.html\">payment<\/a> and <a href=\"http:\/\/www.bloomberg.com\/news\/2011-03-15\/google-is-said-to-ready-payment-test-in-new-york-san-francisco.html\">POS<\/a> environments. They <a href=\"http:\/\/google-latlong.blogspot.com\/2010\/12\/trailblazing-in-portland.html\">used<\/a> NFC chips in Places signage in their Portland Hotpot promotion (although they were not very effective).<\/p>\n<p>But their aggressive support for NFC seems to be the death knell for their support of QR codes. Why that should be is unclear but last week <a href=\"http:\/\/blumenthals.com\/blog\/2011\/03\/23\/google-places-dashboard-qr-code-mia-good-riddance\/\">QR Codes disappeared<\/a> from the Google Places Dashboard and yesterday Google provided me with this statement:<\/p>\n<p style=\"padding-left: 30px;\">Users will no longer find unique QR codes in their Places accounts. We&#8217;re exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is obviously moving strongly towards NFC (near field communications) as their technology of choice for closing the loop of the &#8220;last mile&#8221; in the local link between consumers and Google. They have built the NFC chip into their new Nexus and they are testing NFC in both a payment and POS environments. They used &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-9629","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/9629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=9629"}],"version-history":[{"count":4,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/9629\/revisions"}],"predecessor-version":[{"id":9631,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/9629\/revisions\/9631"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=9629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=9629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=9629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}