{"id":9398,"date":"2011-02-25T08:00:07","date_gmt":"2011-02-25T12:00:07","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=9398"},"modified":"2011-02-25T02:23:55","modified_gmt":"2011-02-25T06:23:55","slug":"getlisted-spokane","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/02\/25\/getlisted-spokane\/","title":{"rendered":"GetListed Spokane"},"content":{"rendered":"

Today, I am presenting at the seventh\u00a0GetListed.org Local University<\/a> in Spokane, WA. I hope to personally meet all of you in attendance. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself.<\/p>\n

These links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps and ethically approaching the review process. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
\nGoogle Places<\/strong> – Its not your mother’s yellow pages.<\/p>\n

Slide 2 –\u00a0January 2011 Search Engine Market Share<\/a>
\nSlide 12\/13\u00a0–\u00a0The Importance of Page One Visibility <\/a>
\nSlides 16\/17 –\u00a0How the Google Cluster Works<\/a>
\nSlide 21-\u00a0Choosing the Right Category – A Tool<\/a>
\nSlide 21 –\u00a0Writing a Great Business Description<\/a>
\nSlide 21 –\u00a0Google Places Policies: Quality guidelines<\/a>
\n<\/a>Slide 22 –\u00a0Creating a GeoSitemap – A tool<\/a>
\nSlide 28\/29\u00a0Local Search Ranking Factors<\/a> – the many variables
\nSlide 28\/29\u00a0A brief list of 10 Ranking Factors<\/a> – somewhat old but still valid and a quick read
\nSlide 28\/29\u00a0Thinking about your Business Name in the Internet Era<\/a>
\nSlide 30 –\u00a0Custom Maps – A Goldmine<\/a>
\nSlide 30 –\u00a0User Generated Content – Geo Tagged Photos<\/a>
\nSlide 30 –\u00a0How To Gather Reviews<\/a>
\nSlide 30-\u00a0Where to Gather Review<\/a>s
\nSlide 31-\u00a0The Importance of Citations<\/a>
\nSlide 31 –\u00a020 Citation Sources in the US<\/a>
\nSlide 36-\u00a0A Listing management tool<\/a><\/p>\n

 <\/p>\n

Reviews<\/strong> – Jumping Into the Void<\/p>\n

Where to Gather Reviews<\/a>
\n<\/a>Principles for a Review Plan: Considerations in encouraging customer reviews<\/a>
\nResponding to Negative Reviews \u2013 Your Prospects are the Real Audience<\/a>
\nAsking for Reviews \u2013 UMoveFree Finds the Groove<\/a>
\nGarnering Reviews \u2013 A Mom & (no) Pop Shop finally Hops on Reviews<\/a>
\nReviews: Lipstick on a Pig Leads to User Backlash<\/a>
\nGoogle Review Posting Guidelines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, I am presenting at the seventh\u00a0GetListed.org Local University in Spokane, WA. I hope to personally meet all of you in attendance. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself. These links will provide background information and details for a pathway to dig deeper …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9398","post","type-post","status-publish","format-standard","hentry","category-reviews"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t