{"id":9,"date":"2006-09-27T11:11:21","date_gmt":"2006-09-27T15:11:21","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=9"},"modified":"2006-09-29T15:44:37","modified_gmt":"2006-09-29T19:44:37","slug":"the-basics-of-listing-for-success","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2006\/09\/27\/the-basics-of-listing-for-success\/","title":{"rendered":"The Basics of Listing for Success"},"content":{"rendered":"<p>Here is a simple list of what is I have discovered is necessary to start improving your ranking at Google Maps and Yahoo Local.<\/p>\n<p>As I have worked with local listings over the past year I created this small check list for achieving some measure of success. These points may be self evident or they may require additional clarification which I will be attempting to provide over the next several days. They all need testing and examination.<\/p>\n<p>1)Be sure to edit the local listing and include the relevant business categories<br \/>\n2)Enhance the title of the Business to include the key phrase(s)<br \/>\n2a)Craft the categories and the description to reinforce the key phrase(s)<br \/>\n3)Get lots of web references (these are like links but not as rigidly defined) that reference the main key phrase and location of the business<br \/>\n4)Be sure that your own site has lots of references to your local address and key phrase<br \/>\n5)Join the Better Business Bureau\/Mobile Travel Guide\/Talking Phone Book etc. etc. that Google uses to provide details<br \/>\n6)Be sure to get some good reviews from the reviewing services the Google &#038; Yahoo uses<\/p>\n<p>Unlike optimization for organic search, optimization for local search at the major engines is in a much less developed state. It seems to have many fewer people poking, prodding and testing the hypothesis of local search and coming up with a definitive set of best practices. This is list is an attempt to create that model that we can all test. Have a go and let me know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a simple list of what is I have discovered is necessary to start improving your ranking at Google Maps and Yahoo Local. As I have worked with local listings over the past year I created this small check list for achieving some measure of success. These points may be self evident or they &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}