{"id":8829,"date":"2011-01-14T06:00:29","date_gmt":"2011-01-14T10:00:29","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=8829"},"modified":"2011-01-14T12:10:40","modified_gmt":"2011-01-14T16:10:40","slug":"loci-010-jim-moran-of-yipit","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/01\/14\/loci-010-jim-moran-of-yipit\/","title":{"rendered":"Loci 2010 &#8211; Jim Moran of Yipit"},"content":{"rendered":"<p>Jim Moran is co-founder of <a href=\"http:\/\/yipit.com\/\">Yipit<\/a>, which aggregates and recommends Daily Deals based on your tastes. The site gathers offers from Groupon, LivingSocial and nearly 300 deal services, and sends the best to you each day based on your preferences. In a previous life, Jim worked in mergers &amp; acquisitions at The Blackstone Group. He writes short thoughts about the Daily Deal space on Twitter (@jdmoran) and more careful thoughts on the <a href=\"http:\/\/blog.yipit.com\/\">Yipit Blog.<\/a> If you haven&#8217;t read his article on <a href=\"http:\/\/blog.yipit.com\/2011\/01\/10\/daily-deal-success-is-all-about-new-customers\/\">modeling a Groupon deal value<\/a>, you should do so immediately.<\/p>\n<p>If you are looking to for an expert to <a href=\"http:\/\/blog.yipit.com\/feed\/\">follow<\/a> in the deal space, he is your man. Here is his take on the articles that most influenced his thinking during the past year.<\/p>\n<p style=\"text-align: center;\">****<\/p>\n<p><a href=\"http:\/\/blog.yipit.com\/2010\/08\/24\/the-ultimate-guide-how-media-companies-should-offer-daily-deals\/\">The Ultimate Guide: How Media Companies Should Offer Daily Deals<\/a> &#8211; The Yipit Blog, Vin Vacanti<br \/>\nReasoning: immediately following this blog post, we received countless emails from major media company execs looking for feedback on how they planned to approach the daily deal market. We met with dozens of them, hopefully it added some value in the next wave of daily deal products.<\/p>\n<p><a href=\"http:\/\/techcrunch.com\/2010\/08\/07\/why-online2offline-commerce-is-a-trillion-dollar-opportunity\/\">Why Online2Offline Commerce is a Trillion Dollar Opportunity<\/a> &#8211; TechCrunch, Alex Rampell<br \/>\nReasoning: I believe this post opened a lot of people&#8217;s eyes to the scale of the market we&#8217;re all so focused on. <\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2010\/11\/25\/technology\/personaltech\/25smart.html\">Shopping Apps That Can Point You to Lower Prices<\/a> &#8211; The New York Times, Bob Tedeschi<br \/>\nReasoning: this article made me sick to my stomach over the future of big box retailers.<\/p>\n<p><a href=\"http:\/\/blog.yipit.com\/2010\/12\/02\/real-reason-groupon-is-selling-theyre-nervous-about-publishers\/\">Real Reason Groupon is Selling: They&#8217;re Another AOL?<\/a> &#8211; The Yipit Blog, Vin Vacanti<br \/>\nReasoning: We think this is a pretty powerful analogy\/framework for how things will shape up for Groupon over the coming years.<\/p>\n<p><a href=\"http:\/\/www.evanmiller.org\/golden-football.html\">Golden Footballs and the Economics of Groupon<\/a> &#8211; Evan Miller<br \/>\nReasoning: I am an economics nerd, and this was a very fun look at the theoretical underpinnings of the daily deal space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jim Moran is co-founder of Yipit, which aggregates and recommends Daily Deals based on your tastes. The site gathers offers from Groupon, LivingSocial and nearly 300 deal services, and sends the best to you each day based on your preferences. In a previous life, Jim worked in mergers &amp; acquisitions at The Blackstone Group. He &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8829","post","type-post","status-publish","format-standard","hentry","category-loci-significant-articles-local-search"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jim Moran is co-founder of Yipit, which aggregates and recommends Daily Deals based on your tastes. The site gathers offers from Groupon, LivingSocial and nearly 300 deal services, and sends the best to you each day based on your preferences. In a previous life, Jim worked in mergers &amp; acquisitions at The Blackstone Group. He\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2011\/01\/14\/loci-010-jim-moran-of-yipit\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Loci 2010 \u2013 Jim Moran of Yipit\" \/>\n\t\t<meta property=\"og:description\" content=\"Jim Moran is co-founder of Yipit, which aggregates and recommends Daily Deals based on your tastes. The site gathers offers from Groupon, LivingSocial and nearly 300 deal services, and sends the best to you each day based on your preferences. In a previous life, Jim worked in mergers &amp; acquisitions at The Blackstone Group. He\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2011\/01\/14\/loci-010-jim-moran-of-yipit\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-01-14T10:00:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2011-01-14T16:10:40+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Loci 2010 \u2013 Jim Moran of Yipit\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Jim Moran is co-founder of Yipit, which aggregates and recommends Daily Deals based on your tastes. The site gathers offers from Groupon, LivingSocial and nearly 300 deal services, and sends the best to you each day based on your preferences. In a previous life, Jim worked in mergers &amp; acquisitions at The Blackstone Group. He\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#article\",\"name\":\"Loci 2010 \\u2013 Jim Moran of Yipit\",\"headline\":\"Loci 2010 &#8211; Jim Moran of Yipit\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"datePublished\":\"2011-01-14T06:00:29-04:00\",\"dateModified\":\"2011-01-14T12:10:40-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":6,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#webpage\"},\"articleSection\":\"Loci - Important Articles for the Year\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/loci-significant-articles-local-search\\\/#listItem\",\"name\":\"Loci - Important Articles for the Year\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/loci-significant-articles-local-search\\\/#listItem\",\"position\":2,\"name\":\"Loci - Important Articles for the Year\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/loci-significant-articles-local-search\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#listItem\",\"name\":\"Loci 2010 &#8211; Jim Moran of Yipit\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#listItem\",\"position\":3,\"name\":\"Loci 2010 &#8211; Jim Moran of Yipit\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/loci-significant-articles-local-search\\\/#listItem\",\"name\":\"Loci - Important Articles for the Year\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2011\\\/01\\\/14\\\/loci-010-jim-moran-of-yipit\\\/\",\"name\":\"Loci 2010 \\u2013 Jim Moran of Yipit\",\"description\":\"Jim Moran is co-founder of Yipit, which aggregates and recommends Daily Deals based on your tastes. 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