{"id":795,"date":"2008-09-09T15:51:12","date_gmt":"2008-09-09T19:51:12","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=795"},"modified":"2008-10-10T12:22:33","modified_gmt":"2008-10-10T16:22:33","slug":"can-you-spell-restuarant","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/09\/09\/can-you-spell-restuarant\/","title":{"rendered":"Can You Spell Restuarant?"},"content":{"rendered":"<p>One of the struggles of researching local marketing is the fact that I frequently misspell the word <em>Restaurant<\/em>. I am obviously not the only one. I searched today for <a href=\"http:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=pittsburgh+pa+restuarants&amp;ie=UTF-8&amp;oe=UTF-8\">Pittsburgh Pa Restuarants<\/a>\u00c2\u00a0to find this Authoritative OneBox:<\/p>\n<p><span style=\"color: #0000ee; text-decoration: underline;\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/09\/restaurant.jpg\"><\/a><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/09\/restaurant.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"335\" class=\"alignnone size-full wp-image-796\" title=\"restaurant\" src=\"http:\/\/blumenthals.com\/blogimages\/pittsburg-pa-restaurant.jpg\" alt=\"Restuarant?\" \/><\/a><\/span><\/p>\n<p>The record has not been claimed by the business owner as of yet but it made me curious how widely the error had penetrated the Internet. On the search\u00c2\u00a0&#8220;<a href=\"http:\/\/www.google.com\/search?hl=en&amp;client=safari&amp;rls=en&amp;q=%22Arby%27s+Roast+Beef+Restuarants%22&amp;start=0&amp;sa=N\">Arby&#8217;s Roast Beef Restuarants<\/a>&#8221; it cropped up 33 times including Yelp and Allpages.com amongst others.<\/p>\n<p>This search result put several issues in sharp relief for me:<\/p>\n<p>1-Google&#8217;s Authoritative Onebox is far less than perfect and predicates its results too heavily on business title.<\/p>\n<p>2- Once an error like this crops into one electronic directory, it crops into many. It will be an annoying problem for the business owner to solve.<\/p>\n<p>3- Now more than ever, it is critical to double check your marketing message before you hit the return key!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the struggles of researching local marketing is the fact that I frequently misspell the word Restaurant. I am obviously not the only one. I searched today for Pittsburgh Pa Restuarants\u00c2\u00a0to find this Authoritative OneBox: The record has not been claimed by the business owner as of yet but it made me curious how &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-795","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":2,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":1110,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/795\/revisions\/1110"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}