{"id":776,"date":"2008-08-21T11:05:34","date_gmt":"2008-08-21T15:05:34","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=776"},"modified":"2008-08-21T11:06:47","modified_gmt":"2008-08-21T15:06:47","slug":"top-10-gaining-categories-of-web-properties-show-strong-local-direction","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/08\/21\/top-10-gaining-categories-of-web-properties-show-strong-local-direction\/","title":{"rendered":"Top 10 Gaining Categories of web properties show strong local direction"},"content":{"rendered":"<p>Comscore <a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=2399\">recently announced<\/a> the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" width=\"487\">\n<tbody>\n<tr>\n<td colspan=\"4\" width=\"487\" valign=\"bottom\">\n<p class=\"MsoHeading7\"><span>comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)<\/span><\/p>\n<p class=\"MsoBodyText2\"><span>July 2008 vs. June 2008<\/span><\/p>\n<p class=\"MsoHeading7\"><span>Total U.S. &#8211; Home, Work and University Locations<\/span><\/p>\n<p class=\"MsoHeading7\"><span>Source: comScore Media Metrix<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"251\" valign=\"bottom\">\n<p class=\"MsoNormal\"><strong><span>\u00c2\u00a0<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span>\u00c2\u00a0<\/span><\/strong><\/p>\n<\/td>\n<td colspan=\"3\" width=\"236\">\n<p class=\"MsoNormal\" align=\"center\"><strong><span>Total Unique Visitors (000)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"70\" valign=\"bottom\">\n<p class=\"MsoNormal\" align=\"center\"><strong><span>Jun-08<\/span><\/strong><\/p>\n<\/td>\n<td width=\"82\" valign=\"bottom\">\n<p class=\"MsoNormal\" align=\"center\"><strong><span>Jul-08<\/span><\/strong><\/p>\n<\/td>\n<td width=\"84\" valign=\"bottom\">\n<p class=\"MsoNormal\" align=\"center\"><strong><span>% Change<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><strong><span>Total Internet : Total Audience<\/span><\/strong><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><strong><span>189,873<\/span><\/strong><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><strong><span>189,134<\/span><\/strong><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><strong><span>0<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span>Travel &#8211; Ground\/Cruise<\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>11,484<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>12,663<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>10<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><em>Retail &#8211; Consumer Goods<\/em><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>20,795<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>22,455<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><strong>Retail &#8211; Mall<\/strong><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>26,123<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>28,068<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>7<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><strong>Retail &#8211; Movies<\/strong><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>25,251<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>26,985<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>7<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><em>Travel &#8211; Information<\/em><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>44,631<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>47,569<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>7<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><strong>Travel &#8211; Hotels\/Resorts<\/strong><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>32,282<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>34,095<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>6<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span>Online Gambling<\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>12,038<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>12,648<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>5<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><strong>Retail &#8211; Tickets<\/strong><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>42,166<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>44,228<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>5<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span>Entertainment &#8211; News<\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>50,315<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>52,735<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>5<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">\n<p class=\"MsoNormal\"><span><em>Career Services and Development<\/em><\/span><\/p>\n<\/td>\n<td width=\"70\">\n<p class=\"MsoNormal\" align=\"right\"><span>59,031<\/span><\/p>\n<\/td>\n<td width=\"82\">\n<p class=\"MsoNormal\" align=\"right\"><span>61,544<\/span><\/p>\n<\/td>\n<td width=\"84\">\n<p class=\"MsoNormal\" align=\"right\"><span>4<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"MsoNormal\"><span>\u00c2\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comscore recently announced the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics: comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) July 2008 vs. June 2008 Total U.S. &#8211; Home, &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}