{"id":776,"date":"2008-08-21T11:05:34","date_gmt":"2008-08-21T15:05:34","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=776"},"modified":"2008-08-21T11:06:47","modified_gmt":"2008-08-21T15:06:47","slug":"top-10-gaining-categories-of-web-properties-show-strong-local-direction","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/08\/21\/top-10-gaining-categories-of-web-properties-show-strong-local-direction\/","title":{"rendered":"Top 10 Gaining Categories of web properties show strong local direction"},"content":{"rendered":"

Comscore recently announced<\/a> the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)<\/span><\/p>\n

July 2008 vs. June 2008<\/span><\/p>\n

Total U.S. – Home, Work and University Locations<\/span><\/p>\n

Source: comScore Media Metrix<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00c2\u00a0<\/span><\/strong><\/p>\n

\u00c2\u00a0<\/span><\/strong><\/p>\n<\/td>\n

\n

Total Unique Visitors (000)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Jun-08<\/span><\/strong><\/p>\n<\/td>\n

\n

Jul-08<\/span><\/strong><\/p>\n<\/td>\n

\n

% Change<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Total Internet : Total Audience<\/span><\/strong><\/p>\n<\/td>\n

\n

189,873<\/span><\/strong><\/p>\n<\/td>\n

\n

189,134<\/span><\/strong><\/p>\n<\/td>\n

\n

0<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Travel – Ground\/Cruise<\/span><\/p>\n<\/td>\n

\n

11,484<\/span><\/p>\n<\/td>\n

\n

12,663<\/span><\/p>\n<\/td>\n

\n

10<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Retail – Consumer Goods<\/em><\/span><\/p>\n<\/td>\n

\n

20,795<\/span><\/p>\n<\/td>\n

\n

22,455<\/span><\/p>\n<\/td>\n

\n

8<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Retail – Mall<\/strong><\/span><\/p>\n<\/td>\n

\n

26,123<\/span><\/p>\n<\/td>\n

\n

28,068<\/span><\/p>\n<\/td>\n

\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Retail – Movies<\/strong><\/span><\/p>\n<\/td>\n

\n

25,251<\/span><\/p>\n<\/td>\n

\n

26,985<\/span><\/p>\n<\/td>\n

\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Travel – Information<\/em><\/span><\/p>\n<\/td>\n

\n

44,631<\/span><\/p>\n<\/td>\n

\n

47,569<\/span><\/p>\n<\/td>\n

\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Travel – Hotels\/Resorts<\/strong><\/span><\/p>\n<\/td>\n

\n

32,282<\/span><\/p>\n<\/td>\n

\n

34,095<\/span><\/p>\n<\/td>\n

\n

6<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Online Gambling<\/span><\/p>\n<\/td>\n

\n

12,038<\/span><\/p>\n<\/td>\n

\n

12,648<\/span><\/p>\n<\/td>\n

\n

5<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Retail – Tickets<\/strong><\/span><\/p>\n<\/td>\n

\n

42,166<\/span><\/p>\n<\/td>\n

\n

44,228<\/span><\/p>\n<\/td>\n

\n

5<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Entertainment – News<\/span><\/p>\n<\/td>\n

\n

50,315<\/span><\/p>\n<\/td>\n

\n

52,735<\/span><\/p>\n<\/td>\n

\n

5<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Career Services and Development<\/em><\/span><\/p>\n<\/td>\n

\n

59,031<\/span><\/p>\n<\/td>\n

\n

61,544<\/span><\/p>\n<\/td>\n

\n

4<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00c2\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Comscore recently announced the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics: comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) July 2008 vs. June 2008 Total U.S. – Home, …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t