![\"Eye](\"\/blog\/wp-content\/uploads\/2007\/eyetrackingheatmap.jpg\" "\\"Eye"){kind=tracking}
<\/p>\n<\/p>\n
From the Marketing Sherpa report excerpt<\/a>: a heatmap…revealing how actual consumers\u00e2\u20ac\u2122 eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The \u00e2\u20ac\u0153X\u00e2\u20ac\u009d indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to view listings.<\/em><\/p>\n User behavior upon viewing a search results page has always fascinated me although I have never attempted to actually test this behavior or track the physiology behind it. The folks at Marketing Sherpa<\/a> annually do that and the results are both instructive and beautiful<\/a>.<\/p>\n Among their key findings: … is the attention to which search users pay what we call the \u00e2\u20ac\u0153bullet points\u00e2\u20ac\u009d within top listings… these eyetracking results indicate you can\u00e2\u20ac\u2122t afford to wait for a time when Google stops changing the One Box (if indeed they ever stop changing.)… In addition, as our past eyetracking tests (also included in the appendix of this Guide) have
\nrevealed:
\n– There\u00e2\u20ac\u2122s a \u00e2\u20ac\u0153red triangle\u00e2\u20ac\u009d of attention in the upper-left corner, beyond which eyes don\u00e2\u20ac\u2122t
\nstray. <\/em> <\/p>\n