{"id":7564,"date":"2010-10-06T12:52:57","date_gmt":"2010-10-06T16:52:57","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=7564"},"modified":"2010-10-09T02:49:29","modified_gmt":"2010-10-09T06:49:29","slug":"yelp-com-uniques-vistors-would-the-real-number-please-stand-up","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2010\/10\/06\/yelp-com-uniques-vistors-would-the-real-number-please-stand-up\/","title":{"rendered":"Yelp.com &#038; Unique Vistors: Would the Real Number Please Stand Up"},"content":{"rendered":"<p>While there may be some <a href=\"http:\/\/www.york.ac.uk\/depts\/maths\/histstat\/lies.htm\">dispute<\/a> about the origins of the saying: &#8220;there are three kinds of lies, lies, damned lies and statistics&#8221; there is little disagreement about its general truthfulness. It seems particularly appropriate in regard to Yelp&#8217;s unique visitors.<\/p>\n<p>Yesterday Yelp.com <a href=\"http:\/\/searchengineland.com\/live-blog-smx-keynote-conversation-with-yelp-coo-geoff-donaker-52316\">announced<\/a> at SMX East that they had 38 million uniques on the desktop and it picqued my curiosity. Yelp.com has done a great job of generating reviews and adding value around them and I have been following them over the years as both a user and a professional, watching thier efforts to move from a niche restaurant site in the major markets to a broad based general site. Have they moved out of the niche and into the mainstream? Certainly 38 million uniques would indicate so.<\/p>\n<p>But I was curious for some verification of Yelp&#8217;s numbers so I went to Quantcast, Compete and Comscore to see if I could independantly confrim them. The results, far from enlightening, illustrate the many ways that unique visitors can be counted.<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td><span style=\"-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; font-size: 13px; line-height: 19px;\">Source<\/span><\/td>\n<td><span style=\"-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; font-size: 13px; line-height: 19px;\">Yelp Uniques<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; font-size: 13px; line-height: 19px;\">Chart (click to view larger)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Yelp<\/td>\n<td><strong>38 Million<\/strong><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>ComScore<\/td>\n<td><strong>24 Million<\/strong><\/td>\n<td><span style=\"color: #0000ee; -webkit-text-decorations-in-effect: underline;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-7568\" style=\"float: right; border: 0px initial initial;\" title=\"Screen shot 2010-10-06 at 12.37.03 PM\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.37.03-PM.png\" alt=\"\" width=\"350\" height=\"167\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.37.03-PM.png 433w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.37.03-PM-300x142.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.quantcast.com\/yelp.com\">Quantcast<\/a><\/td>\n<td><strong>12.6 Million<\/strong><\/td>\n<td><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.38.05-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-7569\" title=\"Screen shot 2010-10-06 at 12.38.05 PM\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.38.05-PM.png\" alt=\"\" width=\"350\" height=\"222\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/siteanalytics.compete.com\/yelp.com\/\">Compete<\/a><\/td>\n<td><strong>10.1 Million<\/strong><\/td>\n<td><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.38.58-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-7570\" title=\"Screen shot 2010-10-06 at 12.38.58 PM\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/10\/Screen-shot-2010-10-06-at-12.38.58-PM.png\" alt=\"\" width=\"350\" height=\"158\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While there may be some dispute about the origins of the saying: &#8220;there are three kinds of lies, lies, damned lies and statistics&#8221; there is little disagreement about its general truthfulness. It seems particularly appropriate in regard to Yelp&#8217;s unique visitors. Yesterday Yelp.com announced at SMX East that they had 38 million uniques on the &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7564","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/7564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=7564"}],"version-history":[{"count":19,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/7564\/revisions"}],"predecessor-version":[{"id":7617,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/7564\/revisions\/7617"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=7564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=7564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=7564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}