{"id":661,"date":"2008-05-13T22:44:36","date_gmt":"2008-05-14T02:44:36","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=661"},"modified":"2008-05-14T14:34:44","modified_gmt":"2008-05-14T18:34:44","slug":"rebranding-your-business-for-fun-and-profit-in-maps","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/05\/13\/rebranding-your-business-for-fun-and-profit-in-maps\/","title":{"rendered":"Rebranding your business for fun and profit in Maps"},"content":{"rendered":"

After mucking around<\/a> in the bowels of local search marketing for laywers in LA, I had an interesting interchange<\/a> with Miriam Ellis of SEOigloo<\/a>.\u00c2\u00a0<\/p>\n

Me<\/strong>: But what client in their right mind would choose a lawyer based on the search \u00e2\u20ac\u0153LA Dog Bite Attorney\u00e2\u20ac\u009d? It seems to cater to the underclasses.<\/em><\/p>\n

Miriam<\/strong>: Somehow, it reminds me of those eBay adwords plugs \u00e2\u20ac\u0153Buy New & Used Dog At EBay\u00e2\u20ac\u009d. The artifice of crummy and weird SEO at work.<\/em><\/p>\n

Her comment struck a chord for me and led me through a whole mind experiment (over the next 3 minutes) wondering just how far \u00e2\u20ac\u0153weird SEO\u00e2\u20ac\u009d might go\u00e2\u20ac\u00a6<\/p>\n

And where else to look? Los Angeles of course.<\/p>\n

My (somewhat twisted) cogs started turning out possible search phrases. Cut Rate Surgery? No too cliche. Breast Enlargement? Hmm I was getting warm \u00c2\u00a0there. My search soon proved fruitful. On just my third try I hit pay dirt as it were: Beverly Hills Breast Augmentation<\/a>:
\n\"Search<\/p>\n

So I asked myself the obvious question: What business in their right mind would rebrand themselves Breast Augmentation<\/em>? Well never underestimate the possibilities when you combine the thought process of someone from LA with the power of Google.<\/p>\n

Apparently a lot of businesses would:
\n
\nMap Search: Beverly Hills Breast Augmentation<\/a>:<\/p>\n

\"Businesses<\/p>\n

Heck there were at least two pages of them in Maps and a number of the listings even had coupons:<\/p>\n

Breast<\/strong>\u00c2\u00a0Implants<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0<\/span><\/div>\n
8500 Wilshire Boulevard<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span>\u00c2\u00a0\u00c2\u00a0<\/div>\n
(310) 360-0504<\/span><\/span><\/div>\n
Coupons \u00c2\u00bb<\/a><\/div>\n

I haven’t had time to look for spam yet. But a cursory glance indicated that it was at least as prevalent as in the legal industry. One just has to wonder: Just what is in the water in LA?<\/p>\n

I am now officially accepting submissions for the most outrageous Local OneBox “rebranding”. Send them along and I will publish a gallery of the most inventive.<\/p>\n

Contest notes. The following mapspam er…rebranding efforts are not eligible for the “best of the rebranding” gallery:<\/p>\n

\u00c2\u00a0<\/p>\n\n\n\n\n\n\n\n\n
\"A\"<\/span><\/td>\n\n
Beverly Hills Cosmetic: Forouzanpour Fardad DO<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Blvd # 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
\"B\"<\/span><\/td>\n\n
Breast Augmentation<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Blvd<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
\"C\"<\/span><\/td>\n\n
Teeth Whitening<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Blvd<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
\"D\"<\/span><\/td>\n\n
Breast Implants<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Boulevard<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
\"E\"<\/span><\/td>\n\n
Botox, Restylan, Artefill or Radissee<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Blvd<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
\"F\"<\/span><\/td>\n\n
Rhinoplasty<\/span>\u00e2\u20ac\u017d<\/a>\u00c2\u00a0-\u00c2\u00a0more info \u00c2\u00bb<\/a><\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

<\/span><\/div>\n

8500 Wilshire Blvd<\/span>,\u00c2\u00a0Suite 1020<\/span>,\u00c2\u00a0Beverly Hills<\/span>,\u00c2\u00a0CA<\/span><\/span><\/div>\n
(310) 360-6246<\/span><\/span>\u00e2\u20ac\u017d\u00c2\u00a0-\u00c2\u00a00.1 mi N<\/span>\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n<\/div>\n

Coupons \u00c2\u00bb<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

After mucking around in the bowels of local search marketing for laywers in LA, I had an interesting interchange with Miriam Ellis of SEOigloo.\u00c2\u00a0 Me: But what client in their right mind would choose a lawyer based on the search \u00e2\u20ac\u0153LA Dog Bite Attorney\u00e2\u20ac\u009d? It seems to cater to the underclasses. Miriam: Somehow, it reminds …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}