{"id":6602,"date":"2010-05-06T09:49:13","date_gmt":"2010-05-06T13:49:13","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=6602"},"modified":"2010-05-06T17:22:22","modified_gmt":"2010-05-06T21:22:22","slug":"new-google-layout-now-mostly-live","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2010\/05\/06\/new-google-layout-now-mostly-live\/","title":{"rendered":"New Google Layout Now (Mostly) Live"},"content":{"rendered":"<p>The Google Jazz upgrade is now rolling out and is available in most locations (although not all as I have it at home but not work). SInce its early <a href=\"http:\/\/www.seroundtable.com\/archives\/021453.html\">testing<\/a>, the interface has evolved through a number of changes as it relates to local,\u00a0<a href=\"http:\/\/blumenthals.com\/blog\/2010\/02\/02\/googles-jazz-interface-returns-to-the-7-pack\/\">some<\/a> of which pushed organic results further down the page than <a href=\"http:\/\/blumenthals.com\/blog\/2010\/01\/05\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\/\">others<\/a>. In the end though the final changes will not result in any significant difference when local results are shown.<\/p>\n<p>Here is a screen capture at 1024 x 768 with before and after looks at the impact that the new interface PLUS the new <a href=\"http:\/\/www.davidmihm.com\/blog\/local-seo\/local-search-q1-2010\/\">local refinements options<\/a> have on the page (click the image to see full size):<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6603\" title=\"sf-restuarants-1024\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024.gif\" alt=\"\" width=\"520\" height=\"356\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024.gif 1263w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024-291x200.gif 291w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024-520x356.gif 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/sf-restuarants-1024-1024x702.gif 1024w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>As you can see, by reducing the amount of space at the top of the page Google preserved the size of the Local 7-Pack and kept the amount of organic results the same as before.<\/p>\n<p>When using the interface during the test, I came to like its feel and prefer it to the &#8220;yesterdays&#8221; display. What is your opinion of the interface? Will it have any new impact on Local and organic results?<\/p>\n<p>I have also added screen shots of the <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/Screen-shot-2010-05-06-at-5.17.26-PM.png\">old<\/a> and <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/05\/Screen-shot-2010-05-06-at-5.17.38-PM.png\">new<\/a> Local Universal result displays from my 1920&#215;1200 monitor. Interestingly at this resolution the new and old designs both show 6 organic results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Jazz upgrade is now rolling out and is available in most locations (although not all as I have it at home but not work). SInce its early testing, the interface has evolved through a number of changes as it relates to local,\u00a0some of which pushed organic results further down the page than others. &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6602","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/6602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=6602"}],"version-history":[{"count":8,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/6602\/revisions"}],"predecessor-version":[{"id":6641,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/6602\/revisions\/6641"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=6602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=6602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=6602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}