{"id":625,"date":"2008-05-02T10:56:10","date_gmt":"2008-05-02T14:56:10","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/05\/02\/google-mapspam-local-search-marketing-goes-wild\/"},"modified":"2008-05-03T23:22:46","modified_gmt":"2008-05-04T03:22:46","slug":"google-mapspam-local-search-marketing-goes-wild","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/05\/02\/google-mapspam-local-search-marketing-goes-wild\/","title":{"rendered":"Google Mapspam – Local Search Marketing goes wild"},"content":{"rendered":"

Update: <\/strong>Sometime around 8:00 EDT Saturday evening it appears that Google has removed these listings. It was reported below by Cavan Moon of eClickPerformance<\/a>.<\/p>\n

Stephen Peron of ImNotaDoctor.com<\/a> reports a case of Mapspam that he discovered while researching the phrase “San Diego internet consulting<\/a>” (graphic courtesy of Imnotadoctor.com):<\/p>\n

<\/p>\n

He noted that the listing shows up<\/a> for every major city as well. The spammer appears to have posted his listing 4,176 times<\/a>:<\/p>\n

\"biglocal.jpg\"<\/p>\n

It is of interest that the spammer does so well on such a broad range of terms over so many cities. For example on the search: “Local Internet Marketing NY NY<\/a>” :<\/p>\n

\"internetmarketingny.jpg\"<\/p>\n

And on the phrase: “local internet consulting Chicago il<\/a>“:<\/p>\n

\"internetconsultingchi.jpg\"<\/p>\n

This spam raises several interesting questions for me.<\/p>\n

1)This was clearly a bulk upload that I was under the impression were now reviewed by Google. Big Local even notes in their listing: “Not a Physical Location.” <\/em><\/p>\n

2)It ranks well for terms that there are few if any indicators it should rank well for. Their site<\/a> has a low page rank and not much optimized content<\/a>. Their local listings are sparse and have no reviews, few if any web page references and few keywords in their listings.<\/p>\n","protected":false},"excerpt":{"rendered":"

Update: Sometime around 8:00 EDT Saturday evening it appears that Google has removed these listings. It was reported below by Cavan Moon of eClickPerformance. Stephen Peron of ImNotaDoctor.com reports a case of Mapspam that he discovered while researching the phrase “San Diego internet consulting” (graphic courtesy of Imnotadoctor.com): He noted that the listing shows up …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-625","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}