{"id":5713,"date":"2010-01-05T10:15:02","date_gmt":"2010-01-05T14:15:02","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=5713"},"modified":"2010-01-05T11:20:00","modified_gmt":"2010-01-05T15:20:00","slug":"googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2010\/01\/05\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\/","title":{"rendered":"Google&#8217;s Blue Interface (aka Jazz) Is Approaching &#8211; What is your Hands on Take?"},"content":{"rendered":"<p>According to Barry at Seroundtable, <a href=\"http:\/\/www.seroundtable.com\/archives\/021453.html\">more searchers are now seeing<\/a> the new 3 column Google <a href=\"http:\/\/searchengineland.com\/google-streamlines-search-options-30143\">Jazz<\/a> Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack as the standard display.<\/p>\n<p>If you have not yet tried the new Google display and would like to, you may do so <a href=\"http:\/\/blogoscoped.com\/archive\/2009-11-25-n78.html\">pasting the following<\/a> into the address bar of your browser when on google.com:<\/p>\n<p><textarea style=\"width: 500px; height: 75px; font-size: 90%\">javascript:void(document.cookie=&#8221;PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=\/; domain=.google.com&#8221;);<\/textarea><\/p>\n<p>When you have done so you can then explore the new interface and will see search results like the following:<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-520x548.png\" alt=\"\" title=\"Picture 25\" width=\"520\" height=\"548\" class=\"alignright size-medium wp-image-5716\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-520x548.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-142x150.png 142w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25.png 798w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>Clearing your Google cookies in your browser cache will turn off the Jazz interface and return your browser to the current interface. <\/p>\n<p>How do you see the interface affecting local search?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5713","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2010\/01\/05\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google\u2019s Blue Interface (aka Jazz) Is Approaching \u2013 What is your Hands on Take?\" \/>\n\t\t<meta property=\"og:description\" content=\"According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2010\/01\/05\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-01-05T14:15:02+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2010-01-05T15:20:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google\u2019s Blue Interface (aka Jazz) Is Approaching \u2013 What is your Hands on Take?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#article\",\"name\":\"Google\\u2019s Blue Interface (aka Jazz) Is Approaching \\u2013 What is your Hands on Take?\",\"headline\":\"Google&#8217;s Blue Interface (aka Jazz) Is Approaching &#8211; What is your Hands on Take?\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/Picture-25-520x548.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#articleImage\"},\"datePublished\":\"2010-01-05T10:15:02-04:00\",\"dateModified\":\"2010-01-05T11:20:00-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":14,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#webpage\"},\"articleSection\":\"Google Places (Maps &amp; Local)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"position\":2,\"name\":\"Google Places (Maps &amp; Local)\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#listItem\",\"name\":\"Google&#8217;s Blue Interface (aka Jazz) Is Approaching &#8211; What is your Hands on Take?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#listItem\",\"position\":3,\"name\":\"Google&#8217;s Blue Interface (aka Jazz) Is Approaching &#8211; What is your Hands on Take?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2010\\\/01\\\/05\\\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\\\/\",\"name\":\"Google\\u2019s Blue Interface (aka Jazz) Is Approaching \\u2013 What is your Hands on Take?\",\"description\":\"According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. 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