{"id":5713,"date":"2010-01-05T10:15:02","date_gmt":"2010-01-05T14:15:02","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=5713"},"modified":"2010-01-05T11:20:00","modified_gmt":"2010-01-05T15:20:00","slug":"googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2010\/01\/05\/googles-blue-interface-aka-jazz-is-approaching-what-impact-on-local\/","title":{"rendered":"Google&#8217;s Blue Interface (aka Jazz) Is Approaching &#8211; What is your Hands on Take?"},"content":{"rendered":"<p>According to Barry at Seroundtable, <a href=\"http:\/\/www.seroundtable.com\/archives\/021453.html\">more searchers are now seeing<\/a> the new 3 column Google <a href=\"http:\/\/searchengineland.com\/google-streamlines-search-options-30143\">Jazz<\/a> Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack as the standard display.<\/p>\n<p>If you have not yet tried the new Google display and would like to, you may do so <a href=\"http:\/\/blogoscoped.com\/archive\/2009-11-25-n78.html\">pasting the following<\/a> into the address bar of your browser when on google.com:<\/p>\n<p><textarea style=\"width: 500px; height: 75px; font-size: 90%\">javascript:void(document.cookie=&#8221;PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=\/; domain=.google.com&#8221;);<\/textarea><\/p>\n<p>When you have done so you can then explore the new interface and will see search results like the following:<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-520x548.png\" alt=\"\" title=\"Picture 25\" width=\"520\" height=\"548\" class=\"alignright size-medium wp-image-5716\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-520x548.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25-142x150.png 142w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2010\/01\/Picture-25.png 798w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>Clearing your Google cookies in your browser cache will turn off the Jazz interface and return your browser to the current interface. <\/p>\n<p>How do you see the interface affecting local search?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5713","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=5713"}],"version-history":[{"count":9,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5713\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5713\/revisions\/5744"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=5713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=5713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=5713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}