{"id":562,"date":"2008-03-24T04:10:06","date_gmt":"2008-03-24T08:10:06","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/03\/24\/hitwise-confirms-google-maps-market-share-gain-from-local-10-pack-intro\/"},"modified":"2008-03-24T04:10:06","modified_gmt":"2008-03-24T08:10:06","slug":"hitwise-confirms-google-maps-market-share-gain-from-local-10-pack-intro","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/03\/24\/hitwise-confirms-google-maps-market-share-gain-from-local-10-pack-intro\/","title":{"rendered":"Hitwise confirms Google Maps Market Share Gain from Local 10-Pack Intro"},"content":{"rendered":"

I have noted<\/a> in the past that Google very much controls their own destiny when it come to traffic to their Maps product. In early January, Heather Hopkins took a year long look<\/a> at the growth of Google Maps traffic at the expense of Mapquest. Google has often made changes <\/a> that has improved their traffic while negatively affecting the traffic of their main competitors, MapQuest and Yahoo. You can see a graphic illustration of their power to control their own destiny in this chart<\/a>.<\/p>\n

The January introduction<\/a> of the Local 10-pack is another obvious example of this trend. At the time of the 10-pack introduction Google clearly indicated<\/a> that they were striving for increased consumer awareness of Maps. On March 18th Google’s Hanke noted to Greg Sterling<\/a>: (Hanke) wouldn’t tell me specifics about whether traffic to Maps had increased as a result. However, he said that Google was pleased with the change and it was having the desired effect.<\/em><\/p>\n

This morning, Heather Hopkins<\/a> has provided me with updated Google Maps traffic figures that confirm a roughly 21% upswing in Map’s traffic over the past 2 months since the official Janaury 23rd introduction<\/a> of the Local 10 Pack:<\/p>\n

\"outlook.jpg\"<\/p>\n

It will be interesting to see if this growth came once again at the expense of Google’s competitors, MapQuest and Yahoo. I am betting that it has.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have noted in the past that Google very much controls their own destiny when it come to traffic to their Maps product. In early January, Heather Hopkins took a year long look at the growth of Google Maps traffic at the expense of Mapquest. Google has often made changes that has improved their traffic …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-562","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t