{"id":5277,"date":"2009-11-20T12:37:10","date_gmt":"2009-11-20T16:37:10","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=5277"},"modified":"2009-11-20T12:52:14","modified_gmt":"2009-11-20T16:52:14","slug":"google-local-listing-ad-heatmap","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/11\/20\/google-local-listing-ad-heatmap\/","title":{"rendered":"Google Local Listing Ad Heatmap"},"content":{"rendered":"

Like all in the industry, I am curious about how a user might view and respond to the new display that Google is presenting when the Local Listing Ads are included. Between the Adwords, new Local Listing Ads & the 7 Pack organic results have been pushed very far down the page and user behavior is obviously impacted. <\/p>\n

Not having a budget for this project I used one of the new algo generated online heatmap products, AttentionWizard<\/a> to see what the results looked like. According to their own description there is a 75% correlation between this type of heatmap and a real heatmap. So what you see should be viewed with a few grains of salt. That being said, it is interesting. Click the image to view it larger.
\n—
\n\"Local<\/a>
\n—
\nWhat do you think?<\/p>\n

Here is a screen shot of the original search for comparison purposes:
\n
\n\"originalscreen\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Like all in the industry, I am curious about how a user might view and respond to the new display that Google is presenting when the Local Listing Ads are included. Between the Adwords, new Local Listing Ads & the 7 Pack organic results have been pushed very far down the page and user behavior …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","hentry","category-articles-about-googles-local-listing-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=5277"}],"version-history":[{"count":6,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5277\/revisions"}],"predecessor-version":[{"id":5283,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5277\/revisions\/5283"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=5277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=5277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=5277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}