{"id":5193,"date":"2009-11-06T14:15:18","date_gmt":"2009-11-06T18:15:18","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=5193"},"modified":"2010-11-20T14:18:26","modified_gmt":"2010-11-20T18:18:26","slug":"google-changes-guidelines-again","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/11\/06\/google-changes-guidelines-again\/","title":{"rendered":"Google Changes Guidelines AGAIN!"},"content":{"rendered":"<p><a href=\"http:\/\/www.diarizing.com\/\">Stefano Gorgoni<\/a> has pointed out that Google has once again changed the <a href=\"http:\/\/maps.google.com\/support\/bin\/answer.py?hl=en&amp;answer=107528\">Business Listing Guidelines<\/a> as regards to legal business name, switching back to the standard that was in use previously:<\/p>\n<table style=\"width: 466px; height: 140px;\" border=\"1\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\"><a href=\"http:\/\/blumenthals.com\/blog\/2009\/11\/03\/new-google-maps-business-listing-guidelines-whats-changed\/\">Previous Guideline<\/a><\/span><\/td>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\"><a href=\"http:\/\/maps.google.com\/support\/bin\/answer.py?hl=en&amp;answer=107528\">New Guideline<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">The business name on Google Maps must be your full legal business name.<\/span><\/td>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name, as should the address, phone number and website.<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.<\/span><\/td>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">Do not include phone numbers or URLs in the business name.<\/span><\/td>\n<td align=\"left\" valign=\"TOP\"><span style=\"font-size: xx-small;\">Do not include phone numbers or URLs in the business name.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Stefano Gorgoni has pointed out that Google has once again changed the Business Listing Guidelines as regards to legal business name, switching back to the standard that was in use previously: Previous Guideline New Guideline The business name on Google Maps must be your full legal business name. Represent your business exactly as it appears &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-google-quality-guidelines"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=5193"}],"version-history":[{"count":7,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5193\/revisions"}],"predecessor-version":[{"id":15497,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/5193\/revisions\/15497"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=5193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=5193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=5193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}