\n| The business name on Google Maps must be your full legal business name.<\/span><\/td>\n | Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name, as should the address, phone number and website.<\/span><\/td>\n<\/tr>\n\n| Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.<\/span><\/td>\n | Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.<\/span><\/td>\n<\/tr>\n\n| Do not include phone numbers or URLs in the business name.<\/span><\/td>\n | Do not include phone numbers or URLs in the business name.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":" Stefano Gorgoni has pointed out that Google has once again changed the Business Listing Guidelines as regards to legal business name, switching back to the standard that was in use previously: Previous Guideline New Guideline The business name on Google Maps must be your full legal business name. Represent your business exactly as it appears …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-google-quality-guidelines"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t | | |