{"id":430,"date":"2008-01-29T09:57:10","date_gmt":"2008-01-29T13:57:10","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/29\/google-coupon-results-in-main-serps-part-ii\/"},"modified":"2008-01-29T11:34:42","modified_gmt":"2008-01-29T15:34:42","slug":"google-coupon-results-in-main-serps-part-ii","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/29\/google-coupon-results-in-main-serps-part-ii\/","title":{"rendered":"Google Coupon results in Main SERPS Part II"},"content":{"rendered":"<p>Yesterday I noted that Google Coupon results <a href=\"http:\/\/blumenthals.com\/blog\/2008\/01\/29\/google-now-integrating-coupon-results-in-main-search-results\/?s=how+local&amp;submit=Search\">were showing up<\/a> in the main search results page for coupon related search phrases. Miriam Ellis who writes a local oriented blog <a href=\"http:\/\/www.solaswebdesign.net\/wordpress\/\">SEO Igloo<\/a> asked whether using coupons for non-retail oriented deals was a useful strategy.<\/p>\n<p>I have several local search clients that have added service oriented coupons in an effort to 1)test the coupon idea on the premise that they couldn&#8217;t hurt* and might generate direct traffic and 2)to see if they helped their rank in the local results. While we have not seen many coupon redemptions, it does appear to have a positive impact on the local standing.<\/p>\n<p>However we had a pleasant surprise as in addition these coupon results also started showing up in the main search results pages for &#8220;general service + location&#8221; searches. Google Coupons are low cost and easy to implement. Given Google&#8217;s penchant for <a href=\"http:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/\">increasing &#8220;localness&#8221;<\/a> in their search results, these coupons may just show up that much more often in the future.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/\">For example on the  search <\/a><a href=\"http:\/\/www.google.com\/search?q=insurance%20olean%20ny&amp;sourceid=mozilla-search&amp;start=0&amp;start=0&amp;ie=utf-8&amp;oe=utf-8\">insurance  Olean, NY<\/a> the Google Coupon results linking to the client coupon are on the first page of the results:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/01\/couponserp.jpg\" alt=\"couponserp.jpg\" \/><\/p>\n<p>*The Hippocratic Oath of Search: Do no harm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday I noted that Google Coupon results were showing up in the main search results page for coupon related search phrases. Miriam Ellis who writes a local oriented blog SEO Igloo asked whether using coupons for non-retail oriented deals was a useful strategy. I have several local search clients that have added service oriented coupons &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-430","post","type-post","status-publish","format-standard","hentry","category-google-coupons","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}