{"id":4273,"date":"2009-08-26T11:03:33","date_gmt":"2009-08-26T15:03:33","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=4273"},"modified":"2009-08-26T11:03:33","modified_gmt":"2009-08-26T15:03:33","slug":"google-local-business-center-why-your-impressions-might-drop-to-0","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/08\/26\/google-local-business-center-why-your-impressions-might-drop-to-0\/","title":{"rendered":"Google Local Business Center: Why your impressions might drop to 0%"},"content":{"rendered":"

A question that occasionally crops up in the forums<\/a> is why would your Local Business Center dashboard all of a sudden show 0 impressions<\/a> for your business listing in Google Maps?<\/p>\n

Nick Thomas, who has worked extensively in the Local Business Center, sent along his observations that identifies the likely cause:<\/p>\n

One interesting oddity is when I see a listing\u00a0with 0 impressions and a few actions. After review of about 300 of these cases now I have determined that the most likely cause of the 0\u00a0impressions is a duplicate listing in Google Maps.<\/p>\n

Most of the time these duplicate listings are not claimed in GLBC\u00a0accounts and can be simply placed as ‘removal request duplicate place’. Then after a few weeks the impressions jump into the hundreds\u00a0if not thousands in the claimed GLBC account. Just thought you would\u00a0like to know and pass along to others….<\/p>\n

\"statszero\"<\/a><\/p>\n

The explanation and example that Nick sent along makes perfect sense. Essentially, for one reason or another (perhaps a slight change in a business title<\/a> as in the example above), Google’s clustering algo<\/a> is unable merge a listing received from a trusted provider with the listing in the LBC and gives that other listing preference in the index. <\/p>\n

Rather than deleting the extra listing via community edit, I would recommend removing the duplicate record<\/a> via Google’s suggested method. Nick’s technique will work, but Google’s gprovides more visible information as to the status of the merge. <\/p>\n

This problem is more likely to occur the more that your listing varies in critical details from those for your business across the local ecosystem that Google relies on. <\/p>\n","protected":false},"excerpt":{"rendered":"

A question that occasionally crops up in the forums is why would your Local Business Center dashboard all of a sudden show 0 impressions for your business listing in Google Maps? Nick Thomas, who has worked extensively in the Local Business Center, sent along his observations that identifies the likely cause: One interesting oddity is …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4273","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t