{"id":4273,"date":"2009-08-26T11:03:33","date_gmt":"2009-08-26T15:03:33","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=4273"},"modified":"2009-08-26T11:03:33","modified_gmt":"2009-08-26T15:03:33","slug":"google-local-business-center-why-your-impressions-might-drop-to-0","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/08\/26\/google-local-business-center-why-your-impressions-might-drop-to-0\/","title":{"rendered":"Google Local Business Center: Why your impressions might drop to 0%"},"content":{"rendered":"<p>A question that occasionally crops up in the <a href=\"http:\/\/www.google.com\/support\/forum\/p\/maps\/thread?tid=45831b7e3d27858b&#038;fid=45831b7e3d27858b0004720afa9f5307&#038;hl=en\">forums<\/a> is why would your Local Business Center dashboard all of a sudden show 0 <a href=\"http:\/\/blumenthals.com\/blog\/2009\/06\/11\/google-lbc-dashboard-impressions-of-impressions-and-actions\/\">impressions<\/a> for your business listing in Google Maps?<\/p>\n<p>Nick Thomas, who has worked extensively in the Local Business Center, sent along his observations that identifies the likely cause:<\/p>\n<p style=\"padding-left: 30px;\">One interesting oddity is when I see a listing\u00a0with 0 impressions and a few actions.  After review of about 300 of these cases now I have determined that the most likely cause of the 0\u00a0impressions is a duplicate listing in Google Maps.<\/p>\n<p style=\"padding-left: 30px;\">Most of the time these duplicate listings are not claimed in GLBC\u00a0accounts and can be simply placed as &#8216;removal request duplicate place&#8217;.  Then after a few weeks the impressions jump into the hundreds\u00a0if not thousands in the claimed GLBC account.  Just thought you would\u00a0like to know and pass along to others&#8230;.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/08\/statszero.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/08\/statszero.jpg\" alt=\"statszero\" title=\"statszero\" width=\"500\" height=\"430\" class=\"aligncenter size-full wp-image-4274\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/08\/statszero.jpg 500w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/08\/statszero-150x129.jpg 150w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/08\/statszero-450x387.jpg 450w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>The explanation and example that Nick sent along makes perfect sense. Essentially, for one reason or another (perhaps a slight change in a <a href=\"http:\/\/blumenthals.com\/blog\/2009\/06\/04\/google-clarifies-guidelines-on-business-titles-for-maps-listing\/\">business title<\/a> as in the example above), Google&#8217;s <a href=\"http:\/\/blumenthals.com\/blog\/2009\/06\/10\/google-details-information-sources-for-the-business-listing-cluster\/\">clustering algo<\/a> is unable merge a listing received from a trusted provider with the listing in the LBC and gives that other listing preference in the index. <\/p>\n<p>Rather than deleting the extra listing via community edit, I would recommend <a href=\"http:\/\/blumenthals.com\/blog\/2009\/05\/08\/google-maps-how-to-remove-duplicate-records-in-the-local-business-center\/\">removing the duplicate record<\/a> via Google&#8217;s suggested method. Nick&#8217;s technique will work, but Google&#8217;s gprovides more visible information as to the status of the merge.  <\/p>\n<p>This problem is more likely to occur the more that your listing varies in critical details from those for your business across the local ecosystem that Google relies on. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A question that occasionally crops up in the forums is why would your Local Business Center dashboard all of a sudden show 0 impressions for your business listing in Google Maps? Nick Thomas, who has worked extensively in the Local Business Center, sent along his observations that identifies the likely cause: One interesting oddity is &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4273","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=4273"}],"version-history":[{"count":11,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4273\/revisions"}],"predecessor-version":[{"id":4285,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4273\/revisions\/4285"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=4273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=4273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=4273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}