{"id":4267,"date":"2009-08-24T13:58:30","date_gmt":"2009-08-24T17:58:30","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=4267"},"modified":"2009-08-24T13:58:30","modified_gmt":"2009-08-24T17:58:30","slug":"upstate-ny-yp-co-delays-publication-by-4-months-passes-the-bill-along","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/08\/24\/upstate-ny-yp-co-delays-publication-by-4-months-passes-the-bill-along\/","title":{"rendered":"Upstate NY YP Co. Delays Publication by 4 months &#038; Passes the Bill Along"},"content":{"rendered":"<p>I have never been a big fan of the traditional Yellow Page companies and their tactics. They often would use FUD (fear, uncertainty &amp; doubt) rather than ROI to convince small retailers in our rural area to take out more ads year over year. I suppose they were just doing what they needed to do make their sales numbers but they have over time received their just rewards. That doesn&#8217;t make this new tactic for revenue generation any more appealing.<\/p>\n<p>According to a <a href=\"http:\/\/www.democratandchronicle.com\/article\/20090821\/NEWS01\/908210342\/1002\/NEWS\/Frontier+delays+phone+books\">recent article<\/a> in the Democrat &amp; Chronicle, Frontier will delay the release of their new print directory until March of 2010 forcing business owners to pay for the extra four months of advertising. &#8220;The delay may also provide time for the economy to rebound in time for ad renewals&#8221; said their spokesperson.<\/p>\n<p>The Frontier spokesperson characterized it as an effort to make the book more up to date for the season of heaviest usage and an opportunity to lock in last year&#8217;s &#8220;lower rates&#8221;. I would characterize it as an effort at extortion. <\/p>\n<p>A small business owner, who had a half page add running that didn&#8217;t bring in enough customers to warrant his $860\/month bill noted: &#8220;Unfortunately, the\u00a0small\u00a0business guy gets stuck with the burden in this case,&#8221; Spencer said. &#8220;I&#8217;m not trying to tear down the yellow pages, but I found that I want to try different avenues of advertising.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have never been a big fan of the traditional Yellow Page companies and their tactics. They often would use FUD (fear, uncertainty &amp; doubt) rather than ROI to convince small retailers in our rural area to take out more ads year over year. I suppose they were just doing what they needed to do &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4267","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=4267"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4267\/revisions"}],"predecessor-version":[{"id":4272,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4267\/revisions\/4272"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=4267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=4267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=4267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}