{"id":408,"date":"2008-01-23T20:47:36","date_gmt":"2008-01-24T00:47:36","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/23\/google-local-onebox-update-now-official-live\/"},"modified":"2008-01-23T22:10:04","modified_gmt":"2008-01-24T02:10:04","slug":"google-local-onebox-update-now-official-live","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/23\/google-local-onebox-update-now-official-live\/","title":{"rendered":"Google Local OneBox Update now official & live"},"content":{"rendered":"

Greg Sterling has received “official confirmation”<\/a> from Google that the Local OneBox will now often contain 10 listings (although could include 3 or 1 when appropriate). From Search Engine Land<\/a>:<\/p>\n

Google said today that the reason it\u00e2\u20ac\u2122s showing more links is because usability testing revealed that many people didn\u00e2\u20ac\u2122t realize there was additional local content available beyond the three listings, despite the \u00e2\u20ac\u0153more results . . .\u00e2\u20ac\u009d prompt. Accordingly, Google said that with the 10 links it is hoping to signal people that there is much more local content a click away.<\/em><\/p>\n

The ranking of those ten results is based on a range of factors, including the query, proximity, availability of ratings\/reviews and their quality and several other variables.<\/em><\/p>\n

Google also said that it wouldn\u00e2\u20ac\u2122t always show 10 results; it might still show three sometimes or one if the query is very specific.<\/em><\/p>\n

I read “people didn\u00e2\u20ac\u2122t realize there was additional local content available beyond the three listings”<\/em> to mean that Google is striving for more Maps traffic in their competitive maps battle<\/a>. It will be interesting to look at the Hitwise data to see if there is a similar increase to last year<\/a> when the Local OneBox was upgraded.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greg Sterling has received “official confirmation” from Google that the Local OneBox will now often contain 10 listings (although could include 3 or 1 when appropriate). From Search Engine Land: Google said today that the reason it\u00e2\u20ac\u2122s showing more links is because usability testing revealed that many people didn\u00e2\u20ac\u2122t realize there was additional local content …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t