{"id":4069,"date":"2009-07-16T06:00:24","date_gmt":"2009-07-16T10:00:24","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=4069"},"modified":"2009-07-16T06:23:39","modified_gmt":"2009-07-16T10:23:39","slug":"is-google-overriding-title-tags-with-business-name","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/07\/16\/is-google-overriding-title-tags-with-business-name\/","title":{"rendered":"Is Google Overriding Title Tags with Business Name?"},"content":{"rendered":"<p>Is Google replacing Title Tags on the main Google results page with Business names?<\/p>\n<p>I have a local client, Napoleon Engineering Services, that markets their <a href=\"http:\/\/www.nesbearings.com\/\">custom bearing services<\/a> nationally and into Canada. In the industry they often go by their &#8220;nickname&#8221; NES and are known as a high quality testing, inspection and manufacturing facility for custom bearings.<\/p>\n<p>I am not sure if Google is experimenting or not but on a <a href=\"http:\/\/www.google.com\/search?client=safari&amp;rls=en-us&amp;q=napoleon+engineering&amp;ie=UTF-8&amp;oe=UTF-8 \">recent trade name search for Napoleon Engineering,<\/a> to retrieve my client&#8217;s phone number I noticed that Google had completely replaced the web page title tag with their business name from the Maps index.<\/p>\n<p>Here is what Google showed in the result:<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/07\/nestitles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4074\" title=\"substituted title tags in results\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/07\/nestitles.jpg\" alt=\"substituted title tags in results\" width=\"525\" height=\"349\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/07\/nestitles.jpg 525w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/07\/nestitles-150x99.jpg 150w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2009\/07\/nestitles-450x299.jpg 450w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p>Google&#8217;s <a href=\"http:\/\/74.125.47.132\/search?q=cache:FZ7L9VqVlDgJ:www.nesbearings.com\/+Napoleon+Engineering+Olean+NY&#038;cd=2&#038;hl=en&#038;ct=clnk&#038;gl=us&#038;client=safari\">cache<\/a> shows the currernt tag:\u00a0<em>NES &#8211; Custom Bearing Testing &amp; Bearing Inspection- home &#8211; ball bearing testing<\/em><\/p>\n<p>How wide spread is this? Is it just an experiment?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Google replacing Title Tags on the main Google results page with Business names? I have a local client, Napoleon Engineering Services, that markets their custom bearing services nationally and into Canada. In the industry they often go by their &#8220;nickname&#8221; NES and are known as a high quality testing, inspection and manufacturing facility for &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4069","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":12,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"predecessor-version":[{"id":4100,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions\/4100"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}