{"id":402,"date":"2008-01-21T15:47:25","date_gmt":"2008-01-21T19:47:25","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/21\/mobile-user-survey-redux-the-late-adopter\/"},"modified":"2008-01-21T15:48:59","modified_gmt":"2008-01-21T19:48:59","slug":"mobile-user-survey-redux-the-late-adopter","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/21\/mobile-user-survey-redux-the-late-adopter\/","title":{"rendered":"Mobile User Survey Redux: the Late Adopter"},"content":{"rendered":"

After Greg Sterling surveyed SEL readers<\/a> on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com<\/a>, of those 124 took the survey. OleanInfo.com is a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo’s readership lives within 40 miles of Olean, NY<\/a>, a small town in western NY State.<\/p>\n

The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic “late adopters”. 85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.<\/p>\n

Other highlights:<\/p>\n

\u00e2\u20ac\u00a2 90% of respondents report using their cells to text message (thus they do sooner or later adopt)
\n\u00e2\u20ac\u00a2 0% penetration of the iPhone
\n\u00e2\u20ac\u00a2 Very low (12%) penetration of traditional smartphones
\n\u00e2\u20ac\u00a2 87% had no mobile internet usage AT ALL
\n\u00e2\u20ac\u00a2 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the Goog-411 billboard campaign<\/a> took place in Olean)<\/p>\n

A more complete write up of the data is available at SearchEngineLand: Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, of those 124 took the survey. OleanInfo.com is a local portal site catering to folks interested in Olean NY. …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-402","post","type-post","status-publish","format-standard","hentry","category-local-mobil","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t