{"id":3909,"date":"2009-06-17T06:00:32","date_gmt":"2009-06-17T10:00:32","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=3909"},"modified":"2009-06-17T14:48:27","modified_gmt":"2009-06-17T18:48:27","slug":"local-and-augmented-reality","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/06\/17\/local-and-augmented-reality\/","title":{"rendered":"Local and Augmented Reality"},"content":{"rendered":"<p>Augmented reality (via <a href=\"http:\/\/localmobilesearch.net\/news\/europe\/augmented-reality-almost-here\">Greg Sterling<\/a>) is moving from the area of research and into reality. <a href=\"http:\/\/layar.eu\/\">Layar<\/a> is releasing an augmented reality browser. From their <a href=\"http:\/\/layar.eu\/\">web site<\/a>:<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">The World\u2019s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows you what is around you by displaying real time digital information on top of reality though the camera of the mobile phone.<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">Layar will be available for the T-Mobile G1, HTC Magic and other Android phones in\u00a0<a onclick=\"javascript:pageTracker._trackPageview('\/outbound\/article\/http:\/\/www.android.com\/market\/');\" href=\"http:\/\/www.android.com\/market\/\" target=\"_blank\">Android Market<\/a> before July 1st 2009.<\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><strong>How do you use Layar?<br \/>\n<\/strong>\n<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">By holding the phone in front of you like a camera information is displayed on top of the camera display view.<\/p>\n<p style=\"text-align: left; padding-left: 30px;\">For all points of interest which are displayed on the screen, information is shown at the bottom of the screen.<\/p>\n<p>This is the ultimate &#8220;local&#8221; technology as reality and the interface are intimately tied together. As Greg points out this type of system needs the data to provide value and in some arenas that may be a ways off. But it is not hard to imagine it working now with Trulia type information or Google&#8217;s business listings in a real time Streetview type environment. To get an idea of how this will play out on your mobile computer (ie your phone) watch this video.<\/p>\n<p><object width=\"520\" height=\"325\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/b64_16K2e08&#038;hl=en&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/b64_16K2e08&#038;hl=en&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"525\" height=\"325\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented reality (via Greg Sterling) is moving from the area of research and into reality. Layar is releasing an augmented reality browser. From their web site: The World\u2019s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows you what is around you by displaying real time digital information on &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3909","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Augmented reality (via Greg Sterling) is moving from the area of research and into reality. Layar is releasing an augmented reality browser. From their web site: The World\u2019s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows you what is around you by displaying real time digital information on\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2009\/06\/17\/local-and-augmented-reality\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Local and Augmented Reality\" \/>\n\t\t<meta property=\"og:description\" content=\"Augmented reality (via Greg Sterling) is moving from the area of research and into reality. Layar is releasing an augmented reality browser. 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