{"id":371,"date":"2008-01-09T23:24:37","date_gmt":"2008-01-10T03:24:37","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/09\/google-maps-gaining-market-share-vs-mapquest\/"},"modified":"2008-01-10T10:57:07","modified_gmt":"2008-01-10T14:57:07","slug":"google-maps-gaining-market-share-vs-mapquest","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/09\/google-maps-gaining-market-share-vs-mapquest\/","title":{"rendered":"Google Maps gaining market share vs. MapQuest"},"content":{"rendered":"<p>Heather Hopkins at Hitwise has analyzed MapQuest and Google Maps traffic trends in her post <a href=\"http:\/\/weblogs.hitwise.com\/us-heather-hopkins\/2008\/01\/google_maps_making_inroads_aga.html\">GoogleMaps Making Inroads Against Leader, Mapquest<\/a> that clearly demonstrates how Google controls their own traffic destiny.<\/p>\n<p>Her main points:<\/p>\n<p>\u00e2\u20ac\u00a2 US visits to Maps websites is up 10% year on year and MapQuest is still the leader, receiving more than half of all US visits to Maps websites last week. However, Google Maps is gaining fast.<\/p>\n<p>\u00e2\u20ac\u00a2Traffic to MapQuest has remained flat year on year and is down 20% in the past  6 months.<\/p>\n<p>\u00e2\u20ac\u00a2Google Maps traffic is up 135% year on year and is up 7% in the past 6 months.<\/p>\n<p>\u00e2\u20ac\u00a2The growth for Google Maps is from traffic from the Google search engine.<\/p>\n<p>\u00e2\u20ac\u00a2This can&#8217;t really be attributed to an increase in consumers looking for Google Maps.<\/p>\n<p>\u00e2\u20ac\u00a2Google sends more of its own traffic to Google Maps than to Mapquest, a <a href=\"http:\/\/blumenthals.com\/blog\/2007\/03\/06\/hitwise-confirms-dramatic-rise-in-google-maps-traffic-due-to-onebox-update\/\">change that occurred last March.<\/a><img decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/01\/maps-traffic.png\" \/><\/p>\n<p>It was actually last February when Google <a href=\"http:\/\/blumenthals.com\/blog\/2007\/01\/31\/google-upgrades-the-local-onebox-results\/\">expanded the Local OneBox<\/a>, and they made clear their ability to drive search traffic to Maps. With Universal Search and their increased use of the Plus Box in the main search results and Adwords &amp; their<a href=\"http:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/\"> use of addresses in Adwords<\/a>, they are also demonstrating their power to keep users from needing any additional mapping product as well. The static market share of MapQuest and the declining share of Yahoo demonstrates why it is Google&#8217;s game to loose.<\/p>\n<p>An <a href=\"http:\/\/searchengineland.com\/080110-080314.php\">excellent analysis<\/a> of these larger issues by Greg Sterling can be found at SearchEngineLand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heather Hopkins at Hitwise has analyzed MapQuest and Google Maps traffic trends in her post GoogleMaps Making Inroads Against Leader, Mapquest that clearly demonstrates how Google controls their own traffic destiny. Her main points: \u00e2\u20ac\u00a2 US visits to Maps websites is up 10% year on year and MapQuest is still the leader, receiving more than &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-371","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-yahoo-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}