{"id":367,"date":"2008-01-08T11:44:36","date_gmt":"2008-01-08T15:44:36","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/"},"modified":"2008-01-08T12:44:52","modified_gmt":"2008-01-08T16:44:52","slug":"google-search-just-how-local-can-it-go","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/","title":{"rendered":"Google Search &#8211; Just how local can it go?"},"content":{"rendered":"<p>In a post today, <a href=\"http:\/\/gesterling.wordpress.com\/2008\/01\/08\/google-letting-addresses-into-adwords\/\" rel=\"bookmark\" title=\"Permanent Link: Google Letting Addresses into AdWords?\">Google Letting Addresses into AdWords?<\/a> Greg Sterling pointed out that Google appears to be allowing street address  as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he <a href=\"http:\/\/www.seroundtable.com\/archives\/015691.html\">first saw this<\/a> in early December.<\/p>\n<p>What struck me about the search result page (<a href=\"http:\/\/www.google.com\/search?num=30&amp;hl=en&amp;rlz=1B3GGGL_en___US215&amp;q=massage+san+francisco&amp;btnG=Search\">message San Francisco<\/a>)was the number of changes implemented over the past year that integrate more local information onto the main search results page.  Notice how much closer at hand local information and Google Maps is in general and how many local inflections Google has added to the page beyond just the Local OneBox.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/01\/message.jpg\" alt=\"message.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December. What struck me about the search result &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December. What struck me about the search result\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Search \u2013 Just how local can it go?\" \/>\n\t\t<meta property=\"og:description\" content=\"In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December. What struck me about the search result\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2008\/01\/08\/google-search-just-how-local-can-it-go\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2008-01-08T15:44:36+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2008-01-08T16:44:52+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Search \u2013 Just how local can it go?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December. What struck me about the search result\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#article\",\"name\":\"Google Search \\u2013 Just how local can it go?\",\"headline\":\"Google Search &#8211; Just how local can it go?\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/01\\\/message.jpg\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#articleImage\"},\"datePublished\":\"2008-01-08T11:44:36-04:00\",\"dateModified\":\"2008-01-08T12:44:52-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":9,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#webpage\"},\"articleSection\":\"Google Places (Maps &amp; Local)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"position\":2,\"name\":\"Google Places (Maps &amp; Local)\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#listItem\",\"name\":\"Google Search &#8211; Just how local can it go?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#listItem\",\"position\":3,\"name\":\"Google Search &#8211; Just how local can it go?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/01\\\/08\\\/google-search-just-how-local-can-it-go\\\/\",\"name\":\"Google Search \\u2013 Just how local can it go?\",\"description\":\"In a post today, Google Letting Addresses into AdWords? 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