{"id":3565,"date":"2009-06-04T07:07:37","date_gmt":"2009-06-04T11:07:37","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=3565"},"modified":"2010-11-20T14:17:34","modified_gmt":"2010-11-20T18:17:34","slug":"google-clarifies-guidelines-on-business-titles-for-maps-listing","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/06\/04\/google-clarifies-guidelines-on-business-titles-for-maps-listing\/","title":{"rendered":"Google Clarifies Guidelines on Business Titles for Maps Listing"},"content":{"rendered":"

This post<\/a> appeared yesterday in the Maps Help Forums in response to my poll<\/a> and poll results<\/a> as to how one should name a business for Maps:<\/p>\n

Since we rolled out the most recent set of Local Business Center Quality Guidelines, we’ve seen a number of questions about which business titles are appropriate, and which are not. I hope this post will help clarify some of the confusion.<\/p>\n

Our current guidelines state: “Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name.”<\/p>\n

A recent post from Mike Blumenthal polled a number of different amalgamations of one business title, with the following results:<\/p>\n

A. “Jones Brothers – Dallas Plumbing and Heating” unofficial name with tag line on web & literature
\nB. “Jones Brothers” official name
\nC. “Jones Brothers – Plumbing and Heating” unofficial name on website & literature
\nD. “Jones Brothers – Plumbing and Heating” has a DBA or fictitious name filing
\nE. “Jones Brothers – Dallas Plumbing & Heating – Air conditioning, Emergency Repairs, Hot Water Heaters” unofficial name with tag line on web & literature<\/p>\n

Of all the above choices, the ONLY acceptable one is the one labeled official name (Jones Brothers).<\/p>\n

You could, of course change the title of your business, as we’ve known a couple business owners to do. You could officially become “Jones Brothers – Dallas Plumbing and Heating.” If another user flags your listings for violating our guidelines however, we should be able to verify this name change.<\/p>\n

So where should the words “Plumbing and Heating” go? You should add them as a category.<\/p>\n

Thanks,
\nMaps Guide Jen<\/p>\n","protected":false},"excerpt":{"rendered":"

This post appeared yesterday in the Maps Help Forums in response to my poll and poll results as to how one should name a business for Maps: Since we rolled out the most recent set of Local Business Center Quality Guidelines, we’ve seen a number of questions about which business titles are appropriate, and which …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-3565","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-google-quality-guidelines"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/3565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=3565"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/3565\/revisions"}],"predecessor-version":[{"id":3569,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/3565\/revisions\/3569"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=3565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=3565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=3565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}