{"id":324,"date":"2008-01-01T15:50:30","date_gmt":"2008-01-01T19:50:30","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2008\/01\/01\/sel-survey-data-comparison\/"},"modified":"2008-03-29T15:51:00","modified_gmt":"2008-03-29T19:51:00","slug":"sel-survey-data-comparison","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/01\/01\/sel-survey-data-comparison\/","title":{"rendered":"SEL Survey Data &#038; Comparison"},"content":{"rendered":"<p><strong>Mobile User Survey Redux: the Late Adopter<\/strong><\/p>\n<p>After Greg Sterling <a href=\"http:\/\/searchengineland.com\/071211-075558.php\">surveyed SEL readers<\/a> on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of <a href=\"http:\/\/www.oleaninfo.com\/modules\/news\/\">OleanInfo.com<\/a>, a local portal site catering to folks interested in Olean NY. Roughly 80% of OleanInfo&#8217;s readership lives within  40 miles of <a href=\"http:\/\/zipskinny.com\/index.php?zip=14760\">Olean, NY<\/a>, a small town in western NY State.<\/p>\n<p>The readership was chosen for contrast with the SEL readers. Presumably they are rural or of rural origins and less technically oriented. They proved to be, as a group, classic &#8220;late adopters&#8221;.  85.8% of the OleanInfo respondents were over 40 and 58% over 50 and as a group had very low mobile internet use. This stood in contrast to the SEL readership that was 84% under 40 of which almost half access the mobile internet once per week or more.<\/p>\n<p>Other highlights:<\/p>\n<p>\u00e2\u20ac\u00a2 90% of respondents report using their cells to text message (thus they do sooner or later adopt)<br \/>\n\u00e2\u20ac\u00a2 0% penetration of the iPhone<br \/>\n\u00e2\u20ac\u00a2 Very low (12%) penetration of traditional smartphones<br \/>\n\u00e2\u20ac\u00a2 87% had no mobile internet usage AT ALL<br \/>\n\u00e2\u20ac\u00a2 26% reported using Free DA and of those 32% used Goog-411 and 44% uses Free-411. (Remember that the <a href=\"http:\/\/blumenthals.com\/blog\/2007\/09\/19\/goog411-rolls-out-bill-boards-in-the-hinterlands\/\">Goog-411 billboard campaign<\/a> took place in Olean)<\/p>\n<p>Here are the results of the survey taken last week. OleanInfo respondents are listed first with the comparable  SEL response in parenthesis.<\/p>\n<p><strong>What sort of mobile phone do you currently own? <\/strong><\/p>\n<ul>\n<li>Conventional cell phone &#8212; 87.6% (58.7%)<\/li>\n<li>Traditional smartphone (e.g., BlackBerry, Treo) &#8212; 12.4% (30.7%)<\/li>\n<li>iPhone &#8212; 0.0% (10.7%)<\/li>\n<\/ul>\n<p><strong>Indicate how many of the following you do with your mobile phone (multiple answers permitted): <\/strong><\/p>\n<ul>\n<li>Send and receive text\/SMS messages &#8212; 90.9% ( 97.2%)<\/li>\n<li>Access the mobile Internet &#8212; 22.7% (56.9%)<\/li>\n<li>Use downloaded applications (e.g., Mapquest Navigator, Google Maps for Mobile) &#8212; 12.1% (36.1%)<\/li>\n<\/ul>\n<p><strong>How frequently do you access the mobile Internet?<\/strong><\/p>\n<ul>\n<li>Never &#8212; 87.2% (33.8%)<\/li>\n<li>Once a month or less &#8212; 4.6% (13.5%)<\/li>\n<li>Two-three times a month \u00e2\u20ac\u201c 4.6% (5.4%)<\/li>\n<li>More than once a week &#8212; 1.8% (21.6%)<\/li>\n<li>At least once daily \u00e2\u20ac\u201c 1.8% (25.7%)<\/li>\n<\/ul>\n<p><strong>If you don&#8217;t access the Internet on your mobile phone, why not (multiple answers permitted)? <\/strong><\/p>\n<ul>\n<li>Keying in queries is frustrating &#8212; 21% (45%)<\/li>\n<li>The network is too slow &#8212; 6.2% (52.5%)<\/li>\n<li>The screen on my phone is too small &#8212; 14.8% (57.5%)<\/li>\n<li>I don&#8217;t have a mobile Internet plan &#8212; 77.8% (45%)<\/li>\n<\/ul>\n<p><strong>Which of the following mobile search engines\/sites do you use (multiple answers permitted)?<\/strong><\/p>\n<ul>\n<li>Ask \u00e2\u20ac\u201c 17.4% (8%)<\/li>\n<li>AOL \u00e2\u20ac\u201c 4.3% (0%)<\/li>\n<li>Google \u00e2\u20ac\u201c 78.3% (90%)<\/li>\n<li>Microsoft Live Search\/MSN \u00e2\u20ac\u201c 26.1% (8%)<\/li>\n<li>Yahoo oneSearch\/Go \u00e2\u20ac\u201c 41.3% (20%)<\/li>\n<li>Note-The high response rate on this question implies that the question was not fully understood<\/li>\n<\/ul>\n<p><strong>Do you use any of the free directory assistance options? <\/strong><\/p>\n<ul>\n<li>Yes \u00e2\u20ac\u201c 26% (29%)<\/li>\n<li>No \u00e2\u20ac\u201c 74% (71%)<\/li>\n<\/ul>\n<p><strong>If you use any of the free directory assistance options, which one(s): <\/strong><\/p>\n<ul>\n<li>Goog411 &#8212; 32%  (73.9%)<\/li>\n<li>1-800-YellowPages (AT&amp;T) \u00e2\u20ac\u201c 28% (8.7%)<\/li>\n<li>1-800-Call-411 (Microsoft) \u00e2\u20ac\u201c 12.0% (8.7%)<\/li>\n<li>1-800-Free-411 \u00e2\u20ac\u201c 44% (21.7%)<\/li>\n<\/ul>\n<p><strong>Indicate your gender<\/strong><\/p>\n<ul>\n<li>Female \u00e2\u20ac\u201c 38% (24%)<\/li>\n<li>Male &#8212; 62% (76%)<\/li>\n<\/ul>\n<p><strong>Indicate your age<\/strong><\/p>\n<ul>\n<li>18-24 &#8212; 1.8% (17.3%)<\/li>\n<li>25-30 &#8212; 2.7% (25.3%)<\/li>\n<li>31-40 &#8212; 9.8% (41.3%)<\/li>\n<li>41-50 &#8212; 27.7% (12%)<\/li>\n<li>51-60 &#8212; 30.4% (4%)<\/li>\n<li>Over 60 &#8212; 27.7% (0%)<\/li>\n<\/ul>\n<p><strong>Where do you reside?<\/strong><\/p>\n<ul>\n<li>US\/North America &#8212; 99.1% (65.3%)<\/li>\n<li>Europe &#8212; 0.9% (25.3%)<\/li>\n<li>Asia &#8212; 0.0% (9.3%)<\/li>\n<\/ul>\n<p>The survey has the caveats of any internet survey and the results only reflect the reality of the group surveyed. That being said these responses provide an interesting contrast to the results of the SEL reader survey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile User Survey Redux: the Late Adopter After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, a local portal site catering to folks interested in Olean NY. Roughly &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,1],"tags":[],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-local-mobil","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}