{"id":2825,"date":"2009-03-23T14:57:28","date_gmt":"2009-03-23T18:57:28","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=2825"},"modified":"2009-03-24T08:15:51","modified_gmt":"2009-03-24T12:15:51","slug":"twitter-local-npr-reports-that-tweeting-food-truck-draws-las-hungry-crowds","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2009\/03\/23\/twitter-local-npr-reports-that-tweeting-food-truck-draws-las-hungry-crowds\/","title":{"rendered":"Twitter & Local: NPR reports that Tweeting Food Truck Draws L.A.’s Hungry Crowds"},"content":{"rendered":"

Today on NPR’s morning edition they aired<\/a> a nearly 4 minute piece about a chef that has built a loyal, local following from his truck using Twitter.<\/p>\n

On a recent evening, hundreds of people stood in line in L.A.’s Little Tokyo neighborhood to try the much-heralded tacos. Chuck Chun, who drove in from Orange County, waited an hour and a half to place his order for $26 worth of food.<\/p>\n

Chun found the truck with the help of a tool that has become the necessity of any serious foodie these days \u2014 a Twitter account.<\/p>\n

“You’ve got to go on Twitter to get the most up-to-date news on what kind of specials they have that day or where they are,” Chun explains. “They actually got here late \u2014 that’s what they announced on their Twitter.”<\/p>\n

It’s so 2009: Customers instantly know where the truck is, even if actually getting the food takes hours.<\/p>\n

Mario Duarte also located the truck using Twitter……<\/p>\n

[Choi] credits a large degree of Kogi’s success to hiring a new-media consultant who helped spread the word of Kogi virally.<\/p>\n

“As a chef, I always think it’s the food, but I think without Twitter it wouldn’t be anything,” Choi says, “because I could have made these tacos, but I would have had no one to sell them to.”<\/p>\n

Kogi not only has over 8,000 followers on Twitter, it has customers so loyal they’ve created YouTube tributes and a song (“Ode to Kogi”) on MySpace.
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Today on NPR’s morning edition they<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2825","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"predecessor-version":[{"id":2830,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/2825\/revisions\/2830"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}