{"id":222,"date":"2007-09-20T05:14:03","date_gmt":"2007-09-20T09:14:03","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2007\/09\/20\/marissa-meyers-the-iphone-and-google-maps\/"},"modified":"2007-09-19T14:15:30","modified_gmt":"2007-09-19T18:15:30","slug":"marissa-meyers-the-iphone-and-google-maps","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/09\/20\/marissa-meyers-the-iphone-and-google-maps\/","title":{"rendered":"Marissa Meyers, the iPhone and Google Maps"},"content":{"rendered":"<p>At <a href=\"http:\/\/blumenthals.com\/blog\/wp-admin\/www.naturalsearchblog.com\/archives\/2007\/08\/22\/marissa-mayer-demos-the-iphone-at-ses-san-jose\/\">SES<\/a> and again at the <a href=\"http:\/\/gigaom.com\/2007\/09\/17\/iphone-drives-google-maps-usage-youtube-lags\/\">Tech40Crunch<\/a> conference Marissa Meyers was quoted as saying that the iPhone has led to a continued surge in Google Maps usage. One could obviously infer from this that (no duh!) a well designed piece of mobile hardware, that is easy to use and has well integrated, pre-installed access to local search software would have an impact on increasing mobile local search. I have written before on the need for an iPhone like device to penetrate the market for the market to go anywhere.<\/p>\n<p>But there be other possible take aways from these comments. One, it doesn&#8217;t take much to move Google Map&#8217;s relatively low usage higher.  Apple has sold 1 million phones. Their goal is 10 million or 1% of the phone market. Thus with 1\/10 of 1% of the market <em>&#8220;the recent iPhone release brought numerous new consumers for the Google mobile solutions as its traffic was increased from 40 percent to 50 percent when it comes to Google Maps&#8221;.<\/em> Thus somewhere under a million users led to a 50% increase in usage&#8230;.hmmm<\/p>\n<p>The other is that WAP, .mobi etc. have not had a similar impact despite plenty of opportunity. It seems to me that these technologies are at best stop gap measures until the real &#8220;mobile&#8221; web ala the iPhone\/Google Mobile is  more broadly deployed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At SES and again at the Tech40Crunch conference Marissa Meyers was quoted as saying that the iPhone has led to a continued surge in Google Maps usage. One could obviously infer from this that (no duh!) a well designed piece of mobile hardware, that is easy to use and has well integrated, pre-installed access to &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}