{"id":22107,"date":"2019-08-08T17:14:49","date_gmt":"2019-08-08T21:14:49","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=22107"},"modified":"2019-08-08T17:14:53","modified_gmt":"2019-08-08T21:14:53","slug":"is-google-sunsetting-the-local-finder-in-favor-of-google-maps","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2019\/08\/08\/is-google-sunsetting-the-local-finder-in-favor-of-google-maps\/","title":{"rendered":"Is Google Sunsetting the Local Finder in Favor of Google Maps?"},"content":{"rendered":"\n

Yesterday, I was doing some spam research and noticed that in Safari, when clicking the More Places link at the bottom of the desktop 3-Pack it was taking me into Maps.\u00a0<\/p>\n

Thinking it a temporary glitch I switched to Chrome and the behavior was normal and it took me into the Local Finder.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Today, both Safari & Chrome, when logged in on my Mac, are directing me to Maps when I select “More Places” but when not logged in, it directs me to the Local Finder.<\/p>\n

On the search car insurance salisbury md <\/a>when logged in I am take to this URL: https:\/\/www.google.com\/maps\/search\/car+insurance+salisbury+md\/@38.3663222,-75.6638575,12z\/data=!3m1!4b1<\/a><\/p>\n

When not logged in I am taken to this URL:<\/p>\n

https:\/\/www.google.com\/search?q=car+insurance+salisbury+md&oq=car+insurance+salisbury+md&aqs=chrome..69i57j69i60l2.864j0j0&sourceid=chrome&ie=UTF-8<\/a><\/p>\n\n\n\n

\"\"
When logged in I am directed into Maps from the More Places link<\/figcaption><\/figure>\n\n\n\n
\"\"
When not logged in I am directed into the Local Finder from the More Places link<\/figcaption><\/figure>\n\n\n\n

Why does it Matter?<\/strong><\/p>\n\n\n\n

The Local Finder, rolled out during the summer of 2015,<\/a> as a listing view that replaced the single listing view<\/a> that had been rolled out during the fall fo 2014. It has been a fast reliable and lightweight way to explore more listings related to the primary search without the overhead of going into Maps. In fact, on mobile, I am still be directed into the Local Finder.<\/p>\n\n\n\n

I have, in some accounts, seen a tremendous jump in Map views in their Insights of late and this could very well be the reason. <\/p>\n\n\n\n

Google, in their recent positioning of Maps as both a better local discovery and social play, may be trying to grease the skids of Maps ascendancy by directing more traffic to that subdomain. <\/p>\n\n\n\n

Maps historically been less capable of searching for and identifying spam at scale as well. <\/p>\n\n\n\n

And I would imagine that this change could affect traditional rank trackers as well. <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Why does it Matter? The Local Finder, rolled out during the summer of 2015, as a listing view that replaced the single listing view that had been rolled out during the fall fo 2014. It has been a fast reliable and lightweight way to explore more listings related to the primary search without the overhead …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-22107","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t