{"id":21824,"date":"2018-10-24T12:05:39","date_gmt":"2018-10-24T16:05:39","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21824"},"modified":"2018-10-24T12:14:24","modified_gmt":"2018-10-24T16:14:24","slug":"how-does-reserve-with-google-show-in-the-knowledge-panel-who-the-f-knows","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/10\/24\/how-does-reserve-with-google-show-in-the-knowledge-panel-who-the-f-knows\/","title":{"rendered":"How Does Reserve with Google Show in the Knowledge Panel ? Who the &#8216;f knows!"},"content":{"rendered":"<p>This is my third post in the &#8220;<a href=\"http:\/\/blumenthals.com\/blog\/2018\/10\/04\/whats-up-with-the-local-search-results-who-the-f-knows\/\">who the f knows<\/a>&#8221; series.<\/p>\n<p>Google has rarely been accused of great wordsmithing. But they have been accused of testing. In this case it appears that they are testing wordsmithing.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/2018\/10\/22\/reserve-with-google-makes-its-way-into-the-3-pack-serp-on-google\/\">Seeing the schedule\/book\/make an appointment CTA in the 3 pack<\/a> motivated me, like any rational local searcher, \u00a0to once again compare the click through destinations in each of the four iPhone environments to see what it looked like.<\/p>\n<p>Go figure, even on something as simple as a CTA, Google manages to present four different displays and three different wordings in each case it shows.<\/p>\n<p>Why present it one way to the user, when four ways can be created? Data science is a wonderful thing but I think that someone at Google forgot to put in any guard rails.<\/p>\n<p>Of you think it is any different on Android. Think again. Well it is different but different in the same way. The Google App, Chrome and Google Maps are each different.<\/p>\n<p>&#8212;-<\/p>\n<p><em>Google Safari Knowledge Panel on the iPhone. Lets just cut to the chase and go for the booking.<\/em><\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21828 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2188-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>&#8212;-<\/p>\n<p><em>Google App on the iPhone. Google is content just allowing a user to see the schedule as the call to action.<\/em><\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21825\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;-<\/p>\n<p><em>Google Chrome Browser Knowledge Panel on the iPhone. Google can&#8217;t seem decide between seeing the schedule and booking as the call to action.<\/em><\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21826\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2180-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png\"><\/a><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;-<\/p>\n<p><em>Google Maps Knowledge Panel on the iPhone. Note that there is no appointment call to action.<\/em><\/p>\n<figure id=\"attachment_21829\" aria-describedby=\"caption-attachment-21829\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21829\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1.jpg\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1.jpg 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1-112x200.jpg 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1-337x600.jpg 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-1-576x1024.jpg 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-21829\" class=\"wp-caption-text\">Google Maps Knowledge Panel on the iPhone<\/figcaption><\/figure>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/10\/IMG_2181.png\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is my third post in the &#8220;who the f knows&#8221; series. Google has rarely been accused of great wordsmithing. But they have been accused of testing. In this case it appears that they are testing wordsmithing. Seeing the schedule\/book\/make an appointment CTA in the 3 pack motivated me, like any rational local searcher, \u00a0to &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21824","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"This is my third post in the &quot;who the f knows&quot; series. Google has rarely been accused of great wordsmithing. But they have been accused of testing. In this case it appears that they are testing wordsmithing. 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Seeing the schedule\/book\/make an appointment CTA in the 3 pack motivated me, like any rational local searcher, to"},"aioseo_meta_data":{"post_id":"21824","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-01-07 19:46:50","updated":"2026-02-08 20:55:34","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\/category\/google-plus\/\" title=\"Google+ Local\">Google+ Local<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow Does Reserve with Google Show in the Knowledge Panel ? 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