{"id":21773,"date":"2018-10-21T12:52:11","date_gmt":"2018-10-21T16:52:11","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21773"},"modified":"2018-10-21T13:05:20","modified_gmt":"2018-10-21T17:05:20","slug":"the-seasonality-of-near-me-searches-in-local","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/10\/21\/the-seasonality-of-near-me-searches-in-local\/","title":{"rendered":"The Seasonality of Near Me Searches in Local"},"content":{"rendered":"

Near Me searches have generally been on the uptick since the advent of the iPhone. But there have been the occasional downturns that were misinterpreted as a break in the trend.<\/p>\n

Now that we have more data, it appears that those downturns and subsequent peaks are seasonal lows and highs of a generally increasing \u00a0usage of the term in search.<\/p>\n

If you search<\/a> on “near me” using Google Trends for the US from 2004 to the present for all categories you can the annual July peak usage of the term:<\/p>\n

\"\"<\/a>
Click to view larger. July has been the peak month each of the past 4 years for Near Me Searches.<\/figcaption><\/figure>\n

Interestingly if you limit your Near Me trend results<\/a> to just the Shopping category, you can see both an annual July and a December peak in the usage:<\/p>\n

\"\"<\/a>
Click to view the shopping limited Near Me trend larger<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Near Me searches have generally been on the uptick since the advent of the iPhone. But there have been the occasional downturns that were misinterpreted as a break in the trend. Now that we have more data, it appears that those downturns and subsequent peaks are seasonal lows and highs of a generally increasing \u00a0usage …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21773","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=21773"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21773\/revisions"}],"predecessor-version":[{"id":21782,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21773\/revisions\/21782"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=21773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=21773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=21773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}