{"id":21616,"date":"2018-08-16T14:28:26","date_gmt":"2018-08-16T18:28:26","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21616"},"modified":"2018-08-16T14:33:57","modified_gmt":"2018-08-16T18:33:57","slug":"google-adds-posts-to-local-branded-search-results","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/08\/16\/google-adds-posts-to-local-branded-search-results\/","title":{"rendered":"Google Adds Posts to Local Branded Search Results"},"content":{"rendered":"

Google has been expanding the branded local search results. Most recently (last November timeframe) they added an About tab <\/a>that included corporate information, often a link to wikipedia or the main corporate about us page and social links Today I started seeing the inclusion of a Posts Tab in these results.<\/p>\n

Interestingly this is NOT the long awaited multi-location posting product but rather a way to show the Posts that originated from the local agents.<\/p>\n

In this spotted example\u00a0<\/a>(mobile only) the Post shown under the tab is the post from the #1 listing. None of the other listings have posts so it is still unclear what would show if other locations had posted.<\/p>\n

Would it just show posts from the top 3?<\/p>\n

Would it dig deeper and show posts from the top 10 listings?<\/p>\n

Did the local listing rank #1 because of the post?<\/p>\n

Not yet sure.<\/p>\n

\"\"
Note the Posts tab between the Locations and About tabs ABOVE the map.<\/figcaption><\/figure>\n

Heck and who knows maybe this is a precursor the long promised, naught delivered multi-location Post product.<\/p>\n

If you see this in the wild and can share examples with more than one post I would love to see them.<\/p>\n

Here is what the Post looks like in the search result:<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Google has been expanding the branded local search results. Most recently (last November timeframe) they added an About tab that included corporate information, often a link to wikipedia or the main corporate about us page and social links Today I started seeing the inclusion of a Posts Tab in these results. Interestingly this is NOT …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21616","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t