{"id":21616,"date":"2018-08-16T14:28:26","date_gmt":"2018-08-16T18:28:26","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21616"},"modified":"2018-08-16T14:33:57","modified_gmt":"2018-08-16T18:33:57","slug":"google-adds-posts-to-local-branded-search-results","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/08\/16\/google-adds-posts-to-local-branded-search-results\/","title":{"rendered":"Google Adds Posts to Local Branded Search Results"},"content":{"rendered":"<p>Google has been expanding the branded local search results. Most recently (last November timeframe) they <a href=\"https:\/\/alakov.com\/blog\/local-pack-knowledge-panel-merge\">added an About tab <\/a>that included corporate information, often a link to wikipedia or the main corporate about us page and social links Today I started seeing the inclusion of a Posts Tab in these results.<\/p>\n<p>Interestingly this is NOT the long awaited multi-location posting product but rather a way to show the Posts that originated from the local agents.<\/p>\n<p>In this <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=allstate+dallas&amp;ie=UTF-8&amp;oe=UTF-8\">spotted example\u00a0<\/a>(mobile only) the Post shown under the tab is the post from the #1 listing. None of the other listings have posts so it is still unclear what would show if other locations had posted.<\/p>\n<p>Would it just show posts from the top 3?<\/p>\n<p>Would it dig deeper and show posts from the top 10 listings?<\/p>\n<p>Did the local listing rank #1 because of the post?<\/p>\n<p>Not yet sure.<\/p>\n<figure id=\"attachment_21617\" aria-describedby=\"caption-attachment-21617\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21617 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/File.png\" alt=\"\" width=\"750\" height=\"2623\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/File.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/File-57x200.png 57w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/File-293x1024.png 293w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-21617\" class=\"wp-caption-text\">Note the Posts tab between the Locations and About tabs ABOVE the map.<\/figcaption><\/figure>\n<p>Heck and who knows maybe this is a precursor the long promised, naught delivered multi-location Post product.<\/p>\n<p>If you see this in the wild and can share examples with more than one post I would love to see them.<\/p>\n<p>Here is what the Post looks like in the search result:<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21621\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/Image-1.jpg\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/Image-1.jpg 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/Image-1-112x200.jpg 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/Image-1-337x600.jpg 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/08\/Image-1-576x1024.jpg 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has been expanding the branded local search results. Most recently (last November timeframe) they added an About tab that included corporate information, often a link to wikipedia or the main corporate about us page and social links Today I started seeing the inclusion of a Posts Tab in these results. Interestingly this is NOT &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21616","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=21616"}],"version-history":[{"count":4,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21616\/revisions"}],"predecessor-version":[{"id":21622,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21616\/revisions\/21622"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=21616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=21616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=21616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}