{"id":21579,"date":"2018-06-12T14:10:26","date_gmt":"2018-06-12T18:10:26","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21579"},"modified":"2018-06-12T14:16:20","modified_gmt":"2018-06-12T18:16:20","slug":"google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/06\/12\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\/","title":{"rendered":"Google to Roll Out &#8220;See What&#8217;s In Store&#8221; as a Free Knowledge Panel Feature"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-21580\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-377x600.png\" alt=\"\" width=\"377\" height=\"600\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-377x600.png 377w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-126x200.png 126w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962.png 417w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/>Yesterday, <a href=\"https:\/\/twitter.com\/sergey_alakov\/status\/1006134848845688833e\/\">Sergey Alakov<\/a> and SearchEngineRountable <a href=\"https:\/\/www.seroundtable.com\/google-local-panel-in-store-savings-see-whats-in-store-25875.html\">reported<\/a> a new siting in the Local Knowledge Panel: See What&#8217;s in Store.<\/p>\n<p>Today, Google has <a href=\"https:\/\/adwords.googleblog.com\/2018\/06\/new-innovations-remove-friction-from.html\">announced<\/a> on Inside AdWords that as part if its new inventory feed program, <em>See What&#8217;s in Store<\/em> will be a free feature.<\/p>\n<p>From the Adwords Blog <a href=\"https:\/\/adwords.googleblog.com\/2018\/06\/new-innovations-remove-friction-from.html\">post<\/a>:<\/p>\n<p><em>Onboarding to both local catalog ads and <a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener\">local inventory ads<\/a> is now much easier for retailers of all sizes with the <a href=\"https:\/\/support.google.com\/merchants\/answer\/7676578\" target=\"_blank\" rel=\"noopener\"><b>new local feed partnership program<\/b><\/a>. The new program allows point-of-sale or inventory data providers, like <a href=\"https:\/\/cayan.com\/\" target=\"_blank\" rel=\"noopener\">Cayan<\/a>, <a href=\"https:\/\/www.pointy.com\/\" target=\"_blank\" rel=\"noopener\">Pointy<\/a>, <a href=\"https:\/\/chaordic.com.br\/\" target=\"_blank\" rel=\"noopener\">Linx<\/a> and <a href=\"https:\/\/www.yreceipts.com\/\" target=\"_blank\" rel=\"noopener\">yReceipts<\/a>, to provide sales and inventory data to Google on behalf of merchants, so they don\u2019t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the \u201cSee What\u2019s In Store\u201d feature on the search knowledge panel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What&#8217;s in Store. Today, Google has announced on Inside AdWords that as part if its new inventory feed program, See What&#8217;s in Store will be a free feature. From the Adwords Blog post: Onboarding to both local catalog ads and &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21579","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What&#039;s in Store. Today, Google has announced on Inside AdWords that as part if its new inventory feed program, See What&#039;s in Store will be a free feature. From the Adwords Blog post: Onboarding to both local catalog ads and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2018\/06\/12\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google to Roll Out \u201cSee What\u2019s In Store\u201d as a Free Knowledge Panel Feature\" \/>\n\t\t<meta property=\"og:description\" content=\"Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What&#039;s in Store. 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Today, Google has announced on Inside AdWords that as part if its new inventory feed program, See What&#039;s in Store will be a free feature. From the Adwords Blog post: Onboarding to both local catalog ads and\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#article\",\"name\":\"Google to Roll Out \\u201cSee What\\u2019s In Store\\u201d as a Free Knowledge Panel Feature\",\"headline\":\"Google to Roll Out &#8220;See What&#8217;s In Store&#8221; as a Free Knowledge Panel Feature\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/google-local-panel-see-whats-in-store-1528716962-377x600.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#articleImage\"},\"datePublished\":\"2018-06-12T14:10:26-04:00\",\"dateModified\":\"2018-06-12T14:16:20-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#listItem\",\"name\":\"Google to Roll Out &#8220;See What&#8217;s In Store&#8221; as a Free Knowledge Panel Feature\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#listItem\",\"position\":3,\"name\":\"Google to Roll Out &#8220;See What&#8217;s In Store&#8221; as a Free Knowledge Panel Feature\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2018\\\/06\\\/12\\\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\\\/\",\"name\":\"Google to Roll Out \\u201cSee What\\u2019s In Store\\u201d as a Free Knowledge Panel Feature\",\"description\":\"Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What's in Store. 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