{"id":21579,"date":"2018-06-12T14:10:26","date_gmt":"2018-06-12T18:10:26","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21579"},"modified":"2018-06-12T14:16:20","modified_gmt":"2018-06-12T18:16:20","slug":"google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2018\/06\/12\/google-to-roll-out-see-whats-in-store-as-a-free-knowledge-panel-feature\/","title":{"rendered":"Google to Roll Out &#8220;See What&#8217;s In Store&#8221; as a Free Knowledge Panel Feature"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-21580\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-377x600.png\" alt=\"\" width=\"377\" height=\"600\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-377x600.png 377w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962-126x200.png 126w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2018\/06\/google-local-panel-see-whats-in-store-1528716962.png 417w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/>Yesterday, <a href=\"https:\/\/twitter.com\/sergey_alakov\/status\/1006134848845688833e\/\">Sergey Alakov<\/a> and SearchEngineRountable <a href=\"https:\/\/www.seroundtable.com\/google-local-panel-in-store-savings-see-whats-in-store-25875.html\">reported<\/a> a new siting in the Local Knowledge Panel: See What&#8217;s in Store.<\/p>\n<p>Today, Google has <a href=\"https:\/\/adwords.googleblog.com\/2018\/06\/new-innovations-remove-friction-from.html\">announced<\/a> on Inside AdWords that as part if its new inventory feed program, <em>See What&#8217;s in Store<\/em> will be a free feature.<\/p>\n<p>From the Adwords Blog <a href=\"https:\/\/adwords.googleblog.com\/2018\/06\/new-innovations-remove-friction-from.html\">post<\/a>:<\/p>\n<p><em>Onboarding to both local catalog ads and <a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener\">local inventory ads<\/a> is now much easier for retailers of all sizes with the <a href=\"https:\/\/support.google.com\/merchants\/answer\/7676578\" target=\"_blank\" rel=\"noopener\"><b>new local feed partnership program<\/b><\/a>. The new program allows point-of-sale or inventory data providers, like <a href=\"https:\/\/cayan.com\/\" target=\"_blank\" rel=\"noopener\">Cayan<\/a>, <a href=\"https:\/\/www.pointy.com\/\" target=\"_blank\" rel=\"noopener\">Pointy<\/a>, <a href=\"https:\/\/chaordic.com.br\/\" target=\"_blank\" rel=\"noopener\">Linx<\/a> and <a href=\"https:\/\/www.yreceipts.com\/\" target=\"_blank\" rel=\"noopener\">yReceipts<\/a>, to provide sales and inventory data to Google on behalf of merchants, so they don\u2019t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the \u201cSee What\u2019s In Store\u201d feature on the search knowledge panel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, Sergey Alakov and SearchEngineRountable reported a new siting in the Local Knowledge Panel: See What&#8217;s in Store. Today, Google has announced on Inside AdWords that as part if its new inventory feed program, See What&#8217;s in Store will be a free feature. From the Adwords Blog post: Onboarding to both local catalog ads and &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21579","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=21579"}],"version-history":[{"count":2,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21579\/revisions"}],"predecessor-version":[{"id":21582,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/21579\/revisions\/21582"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=21579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=21579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=21579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}