{"id":21279,"date":"2017-12-11T10:30:59","date_gmt":"2017-12-11T14:30:59","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=21279"},"modified":"2017-12-11T10:30:59","modified_gmt":"2017-12-11T14:30:59","slug":"google-updates-gmb-home-view-for-businesses","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2017\/12\/11\/google-updates-gmb-home-view-for-businesses\/","title":{"rendered":"Google Updates GMB Home View for Businesses"},"content":{"rendered":"<p>Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis.<\/p>\n<p>Previously the home view offered each bus from a standardized card view that was consistent across different locations.<\/p>\n<p>While this could be a test, it has the feel of a rollout to me. But who knows.<\/p>\n<p>Here are three examples of the new home page highlighting different calls to action for different businesses (jeweler, restaurant, doctor):<\/p>\n<figure id=\"attachment_21281\" aria-describedby=\"caption-attachment-21281\" style=\"width: 1644px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21281 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver.png\" alt=\"\" width=\"1644\" height=\"1284\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver.png 1644w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver-256x200.png 256w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver-520x406.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver-768x600.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/oliver-1024x800.png 1024w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/><\/a><figcaption id=\"caption-attachment-21281\" class=\"wp-caption-text\">Click to view larger<\/figcaption><\/figure>\n<figure id=\"attachment_21280\" aria-describedby=\"caption-attachment-21280\" style=\"width: 1638px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21280 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami.png\" alt=\"\" width=\"1638\" height=\"1477\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami.png 1638w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami-222x200.png 222w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami-520x469.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami-768x693.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/izanami-1024x923.png 1024w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/a><figcaption id=\"caption-attachment-21280\" class=\"wp-caption-text\">Click to view larger<\/figcaption><\/figure>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21282\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner.png\" alt=\"\" width=\"1644\" height=\"1284\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner.png 1644w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner-256x200.png 256w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner-520x406.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner-768x600.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/schubiner-1024x800.png 1024w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/><\/a><\/p>\n<p>Along with this new view, arrived a new <del datetime=\"2017-12-11T14:25:32+00:00\">spam<\/del> email from Google that I had previously seen encouraging inactive businesses to confirm their data:<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21284\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18.png\" alt=\"\" width=\"676\" height=\"1189\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18.png 676w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18-114x200.png 114w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18-341x600.png 341w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/12\/Screenshot-2017-12-11-09.30.18-582x1024.png 582w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis. Previously the home view &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-21279","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis. Previously the home view\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2017\/12\/11\/google-updates-gmb-home-view-for-businesses\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Updates GMB Home View for Businesses\" \/>\n\t\t<meta property=\"og:description\" content=\"Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis. Previously the home view\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2017\/12\/11\/google-updates-gmb-home-view-for-businesses\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-12-11T14:30:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2017-12-11T14:30:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Updates GMB Home View for Businesses\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. Depending on activity and busness type the calls to action and features highlighted will very on a business by business basis. Previously the home view\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#article\",\"name\":\"Google Updates GMB Home View for Businesses\",\"headline\":\"Google Updates GMB Home View for Businesses\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/oliver.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#articleImage\",\"width\":1644,\"height\":1284},\"datePublished\":\"2017-12-11T10:30:59-04:00\",\"dateModified\":\"2017-12-11T10:30:59-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":11,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#listItem\",\"name\":\"Google Updates GMB Home View for Businesses\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#listItem\",\"position\":3,\"name\":\"Google Updates GMB Home View for Businesses\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/12\\\/11\\\/google-updates-gmb-home-view-for-businesses\\\/\",\"name\":\"Google Updates GMB Home View for Businesses\",\"description\":\"Google has updated the home view of each business so that each business is presented with a view of their Google data that is unique and important to that business. 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