{"id":210,"date":"2007-09-05T22:35:10","date_gmt":"2007-09-06T02:35:10","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2007\/09\/05\/local-links-of-interest-5\/"},"modified":"2007-09-05T22:36:20","modified_gmt":"2007-09-06T02:36:20","slug":"local-links-of-interest-5","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/09\/05\/local-links-of-interest-5\/","title":{"rendered":"Local Links of Interest"},"content":{"rendered":"<p><a href=\"http:\/\/glinden.blogspot.com\/2007\/09\/power-of-branding-in-web-search.html\">The Power of Branding<\/a> by Greg Linden summarizes a small sample study that quantifies the value of branding in search. This applies equally well to local.<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2007\/09\/05\/nyregion\/05craigslist.html?em&#038;ex=1189137600&#038;en=26481f62d7092e5b&#038;ei=5087%0A\">Prostitutes Turn to Craigslist, Law Takes Notice (NY times)<\/a> &#8211; Can this type of local marketing be that far in the future for Yahoo or Google? It certainly indicates the degree of penetration of Craig&#8217;s list.<\/p>\n<p><a href=\"http:\/\/localmobilesearch.net\/?p=105\">Mobilizing Mom &#038; Pop Shops<\/a> &#8211; Greg Sterling counters Steve Smith&#8217;s <a href =\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.showArticleHomePage&#038;art_aid=66719\">The Parallel Universe of Mobile Search, <\/a> &#8220;rumination on the now-familiar challenges of selling online to \u00e2\u20ac\u0153Mom &#038; Pop\u00e2\u20ac\u009d small businesses and suggests: if it ain\u00e2\u20ac\u2122t happening online it sure as heck ain\u00e2\u20ac\u2122t going to happen in mobile&#8221;.<\/p>\n<p>And for those of you living under a rock, <a href=\"http:\/\/arstechnica.com\/news.ars\/post\/20070905-apple-unveils-new-ipod-touch-fat-ipod-nano-at-special-event.html\">Apple lowered the price of the iPhone to $399<\/a>. Maybe the <a href=\"http:\/\/blumenthals.com\/blog\/2007\/02\/02\/when-does-the-future-happen\/\">day of the ubitquitous, usable and friendly phone<\/a> with good Local information access is not as distant as I had thought.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Power of Branding by Greg Linden summarizes a small sample study that quantifies the value of branding in search. This applies equally well to local. Prostitutes Turn to Craigslist, Law Takes Notice (NY times) &#8211; Can this type of local marketing be that far in the future for Yahoo or Google? It certainly indicates &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}