{"id":20199,"date":"2017-01-26T16:37:04","date_gmt":"2017-01-26T20:37:04","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=20199"},"modified":"2017-01-26T16:37:04","modified_gmt":"2017-01-26T20:37:04","slug":"local-u-deep-dive-bricks-mortar-key-performance-indicators-case-study","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2017\/01\/26\/local-u-deep-dive-bricks-mortar-key-performance-indicators-case-study\/","title":{"rendered":"Local U Deep Dive: Bricks &#038; Mortar Key Performance Indicators Case Study"},"content":{"rendered":"<p>This week&#8217;s <a href=\"http:\/\/localu.org\/blog\/video-deep-dive-how-key-performance-indicators-kpi-impact-local-search\/\">Deep Dive\u00a0at LocalU<\/a>,\u00a0with Mary Bowling and myself, looks at the data behind a\u00a0<a href=\"http:\/\/streetfightmag.com\/2017\/01\/03\/is-there-an-smb-analytics-market-and-if-so-what-should-it-measure\/\">discussion<\/a>\u00a0between by myself\u00a0and David Mihm for StreetFight magazine about Key Performance Indicators (KPIs) and local.<\/p>\n<p>We\u00a0dig into the details of a\u00a0case study for a single location and ask the questions:<\/p>\n<ul>\n<li>What are the critical KPI&#8217;s for a location-based business?<\/li>\n<li>How can you measure conversion?<\/li>\n<li>Where do new customers come from?<\/li>\n<\/ul>\n<p>Join us at LocalU for the video and a complete transcript!<\/p>\n<p><a href=\"http:\/\/localu.org\/blog\/video-deep-dive-how-key-performance-indicators-kpi-impact-local-search\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20200 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/Screenshot-2017-01-26-15.32.41.png\" width=\"665\" height=\"372\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/Screenshot-2017-01-26-15.32.41.png 665w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/Screenshot-2017-01-26-15.32.41-300x168.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/Screenshot-2017-01-26-15.32.41-520x291.png 520w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Deep Dive\u00a0at LocalU,\u00a0with Mary Bowling and myself, looks at the data behind a\u00a0discussion\u00a0between by myself\u00a0and David Mihm for StreetFight magazine about Key Performance Indicators (KPIs) and local. We\u00a0dig into the details of a\u00a0case study for a single location and ask the questions: What are the critical KPI&#8217;s for a location-based business? How can &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20199","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=20199"}],"version-history":[{"count":1,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20199\/revisions"}],"predecessor-version":[{"id":20201,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20199\/revisions\/20201"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=20199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=20199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=20199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}