{"id":20158,"date":"2017-01-18T11:02:25","date_gmt":"2017-01-18T15:02:25","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=20158"},"modified":"2017-01-18T11:45:28","modified_gmt":"2017-01-18T15:45:28","slug":"google-local-shopping-ads-showing-in-pack-layout","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2017\/01\/18\/google-local-shopping-ads-showing-in-pack-layout\/","title":{"rendered":"Google Local Shopping Ads Showing in Pack Style Layout"},"content":{"rendered":"<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-20162\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515-112x200.png\" alt=\"\" width=\"112\" height=\"200\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515-576x1024.png 576w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2515.png 750w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/><\/a>This morning I spotted a new Google Local Shopping ad that places local\u00a0inventory in a pack like display with a Map. This new ad unit is obviously a display test of their shopping campaing<a href=\"https:\/\/support.google.com\/adwords\/answer\/6275309?hl=en\"> local inventory ad unit<\/a> as it is not visible by many. For the history see Jennifer Slegg&#8217;s write up <a href=\"http:\/\/www.thesempost.com\/google-testing-sponsored-local-pack-products\/\">here<\/a>.<\/p>\n<p>It is not particularly well marked as an ad and it fills the whole screen above the fold on my iphone.<\/p>\n<p>It is immediately followed up by another ad with site links which takes up a fair bit of space and then finally, the 3 pack. By this time, the user is 2400 pixels down the screen. \u00a0Oh yes and \u00a0local organic results below that.<\/p>\n<p>Lots of scrolling and scrolling and scrolling and did I mention scrolling? The page is ugly to boot. I have added a pixel ruler to give you a sense of the height of the ads before any local or organic content is seen.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20160\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale.png\" alt=\"\" width=\"830\" height=\"3000\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale.png 830w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale-55x200.png 55w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale-166x600.png 166w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale-768x2776.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/screen-w-scale-283x1024.png 283w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<p>Andrew Shotland <a href=\"https:\/\/twitter.com\/localseoguide\/status\/819647894273736704\/photo\/1\">pointed<\/a> out an equally cluttered\u00a0search result on Twitter the other day with a\u00a0butt ugly screen shot of a search result <a href=\"https:\/\/twitter.com\/localseoguide\/status\/819647894273736704\/photo\/1\">showing<\/a> an\u00a0HSA verified pack plus local pack. Here&#8217;s the search result screen shot from Andrew:<!--more--><\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20161\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large.jpg\" alt=\"\" width=\"824\" height=\"1050\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large.jpg 824w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large-157x200.jpg 157w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large-471x600.jpg 471w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large-768x979.jpg 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/C1_5SPsXcAATQqz.jpg-large-804x1024.jpg 804w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning I spotted a new Google Local Shopping ad that places local\u00a0inventory in a pack like display with a Map. This new ad unit is obviously a display test of their shopping campaing local inventory ad unit as it is not visible by many. For the history see Jennifer Slegg&#8217;s write up here. It &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20158","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=20158"}],"version-history":[{"count":4,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20158\/revisions"}],"predecessor-version":[{"id":20165,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20158\/revisions\/20165"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=20158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=20158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=20158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}