{"id":20102,"date":"2017-01-11T09:52:47","date_gmt":"2017-01-11T13:52:47","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=20102"},"modified":"2017-01-11T09:52:47","modified_gmt":"2017-01-11T13:52:47","slug":"yelp-dramatically-improves-mobile-search-experience","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/","title":{"rendered":"Yelp Dramatically Improves Mobile Search Experience*"},"content":{"rendered":"<p>Yesterday Google <a href=\"https:\/\/www.seroundtable.com\/google-intrusive-interstitials-mobile-penalty-now-rolling-out-23237.html\">announced<\/a> that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that:<\/p>\n<ul>\n<li>Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.<\/li>\n<li>Displays a standalone interstitial that the user has to dismiss before accessing the main content.<\/li>\n<li>Uses a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.<\/li>\n<\/ul>\n<p>Yelp was particularly guilty of the above the fold interstitial behaviors. In fact this is what led to my <a href=\"http:\/\/blumenthals.com\/blog\/2016\/08\/25\/yelps-stoppleman-on-interstitials-my-yelp-account\/\">twitter tete-a-tete with Mr. Stoppleman<\/a>. He suggested that I delete my account when\u00a0I noted how consumer unfriendly Yelp&#8217;s attempt to drive app usage was.<\/p>\n<p>Today I see that the Yelp mobile experience has dramatically improved.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20103\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>* Big surprise that, despite Yelp&#8217;s <a href=\"http:\/\/blumenthals.com\/blog\/2016\/08\/25\/yelps-stoppleman-on-interstitials-my-yelp-account\/\">complaining<\/a> about the Google interstitial penalty as anti-competetive, under pressure of their own penalty, finally fixed their mobile experience. Sort of. Unfortunately while it works better from Google to the mobile web result, the Yelp Open App button always takes me to the App store rather than directly to the app. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20102","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Yelp Dramatically Improves Mobile Search Experience*\" \/>\n\t\t<meta property=\"og:description\" content=\"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-01-11T13:52:47+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2017-01-11T13:52:47+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Yelp Dramatically Improves Mobile Search Experience*\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#article\",\"name\":\"Yelp Dramatically Improves Mobile Search Experience*\",\"headline\":\"Yelp Dramatically Improves Mobile Search Experience*\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/IMG_2496.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#articleImage\",\"width\":750,\"height\":1334},\"datePublished\":\"2017-01-11T09:52:47-04:00\",\"dateModified\":\"2017-01-11T09:52:47-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":5,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#listItem\",\"name\":\"Yelp Dramatically Improves Mobile Search Experience*\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#listItem\",\"position\":3,\"name\":\"Yelp Dramatically Improves Mobile Search Experience*\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/\",\"name\":\"Yelp Dramatically Improves Mobile Search Experience*\",\"description\":\"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2017\\\/01\\\/11\\\/yelp-dramatically-improves-mobile-search-experience\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"datePublished\":\"2017-01-11T09:52:47-04:00\",\"dateModified\":\"2017-01-11T09:52:47-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Yelp Dramatically Improves Mobile Search Experience*","description":"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking","canonical_url":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#article","name":"Yelp Dramatically Improves Mobile Search Experience*","headline":"Yelp Dramatically Improves Mobile Search Experience*","author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2017\/01\/IMG_2496.png","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#articleImage","width":750,"height":1334},"datePublished":"2017-01-11T09:52:47-04:00","dateModified":"2017-01-11T09:52:47-04:00","inLanguage":"en-US","commentCount":5,"mainEntityOfPage":{"@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#webpage"},"isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#webpage"},"articleSection":"Google+ Local"},{"@type":"BreadcrumbList","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/blumenthals.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","name":"Google+ Local"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","position":2,"name":"Google+ Local","item":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#listItem","name":"Yelp Dramatically Improves Mobile Search Experience*"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#listItem","position":3,"name":"Yelp Dramatically Improves Mobile Search Experience*","previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","name":"Google+ Local"}}]},{"@type":"Organization","@id":"https:\/\/blumenthals.com\/blog\/#organization","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","url":"https:\/\/blumenthals.com\/blog\/"},{"@type":"Person","@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author","url":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/","name":"Mike Blumenthal","image":{"@type":"ImageObject","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g","width":96,"height":96,"caption":"Mike Blumenthal"}},{"@type":"WebPage","@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#webpage","url":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/","name":"Yelp Dramatically Improves Mobile Search Experience*","description":"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/#breadcrumblist"},"author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"creator":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"datePublished":"2017-01-11T09:52:47-04:00","dateModified":"2017-01-11T09:52:47-04:00"},{"@type":"WebSite","@id":"https:\/\/blumenthals.com\/blog\/#website","url":"https:\/\/blumenthals.com\/blog\/","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","inLanguage":"en-US","publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Mike Blumenthal | Developing Knowledge about Local Search","og:type":"article","og:title":"Yelp Dramatically Improves Mobile Search Experience*","og:description":"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking","og:url":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/","article:published_time":"2017-01-11T13:52:47+00:00","article:modified_time":"2017-01-11T13:52:47+00:00","twitter:card":"summary","twitter:title":"Yelp Dramatically Improves Mobile Search Experience*","twitter:description":"Yesterday Google announced that they were starting to finally roll out their interstitial penalty. Meant to improve mobile user experience when accessing a site the penalty targets sites that: Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking"},"aioseo_meta_data":{"post_id":"20102","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-01-07 20:10:48","updated":"2026-02-01 21:19:16","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\/category\/google-plus\/\" title=\"Google+ Local\">Google+ Local<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tYelp Dramatically Improves Mobile Search Experience*\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blumenthals.com\/blog"},{"label":"Google+ Local","link":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/"},{"label":"Yelp Dramatically Improves Mobile Search Experience*","link":"https:\/\/blumenthals.com\/blog\/2017\/01\/11\/yelp-dramatically-improves-mobile-search-experience\/"}],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=20102"}],"version-history":[{"count":1,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20102\/revisions"}],"predecessor-version":[{"id":20105,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/20102\/revisions\/20105"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=20102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=20102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=20102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}