{"id":19614,"date":"2016-08-09T14:34:21","date_gmt":"2016-08-09T18:34:21","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19614"},"modified":"2016-08-09T16:33:45","modified_gmt":"2016-08-09T20:33:45","slug":"google-continues-unifying-google-my-business-bulk-interfaces","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/08\/09\/google-continues-unifying-google-my-business-bulk-interfaces\/","title":{"rendered":"Google Continues Unifying Google My Business &#038; Bulk Interfaces\/ Improves Insights"},"content":{"rendered":"<p>Google is in the process of updating the Google My Business and My Business List (bulk) interfaces to create greater consistency of the user experience.\u00a0Several weeks ago they launch a new navigation experience and today they are updating the Info Panel. My sense is that there is more to come. (h\/t to <a href=\"https:\/\/plus.google.com\/u\/0\/+JoyHawkins\/posts\/LEUvGKGZRxR\">Joy Hawkins<\/a> and the <a href=\"http:\/\/www.localsearchforum.com\/local-search\/42775-new-gmb-info-tab-look-feel.html\">Localsearchforum<\/a>)<\/p>\n<p>Simultaneously with the improvement to the interface Google is rolling out on an account by account basis, a c<a href=\"https:\/\/smallbusiness.googleblog.com\/2016\/08\/get-better-insights-with-google-my.html\">ompletely new Insights platform<\/a>. Initially the new analytics platform will only provide improved visuals but according to Google the complete guts to the system were rewritten and provide a basis for future expansion of capabilities. <\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19615\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54.png\" alt=\"Screenshot 2016-08-09 14.43.54\" width=\"886\" height=\"1130\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54.png 886w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54-157x200.png 157w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54-470x600.png 470w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54-768x980.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-09-14.43.54-803x1024.png 803w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/a><\/p>\n<p>from google:<\/p>\n<div class=\"content\">\n<div id=\"post_message_84232\">\n<blockquote class=\"postcontent restore\"><p>GMB and GMBL have long been different products with different interfaces and editors. This has caused confusion for our users, many of whom end up using both products.<\/p>\n<p>To simplify the user experience we are taking steps to unify the products so that everyone will use a single GMB interface. There will always be features that benefit users with multiple locations, but we want the navigation and editing experience to be consistent.<\/p>\n<p>A few weeks ago, we launched a navigation experience that is consistent for users with a single location and those with multiple locations.<\/p>\n<p>We are currently in the process of launching a redesigned editor that will make many tasks easier for our merchants, including:<\/p>\n<ul>\n<li>Style that previews the merchant&#8217;s Knowledge Panel<\/li>\n<li>Updated editor for hours and address<\/li>\n<li>Improved messages regarding listing states with clear calls to action toguide users<\/li>\n<li>Clearer UI for Google Updates that clearly shows what&#8217;s live on Maps vs what the merchant last provided<\/li>\n<li>Convenient links to view the listing on Google Search, Maps, and Google+<\/li>\n<li>Ability to make a business as permanently closed<\/li>\n<\/ul>\n<p>The improvements are slowly rolling out for the single listing editor. We will eventually replace the multi-listing editor with the same interface; however, that will happen at a later date.<\/p>\n<div class=\"content\">\n<div id=\"post_message_84232\">\n<blockquote class=\"postcontent restore\"><p>The improvements are slowly rolling out for the single listing editor. We will eventually replace the multi-listing editor with the same interface; however, that will happen at a later date.<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/blockquote>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36.png\" alt=\"Screenshot 2016-08-05 13.50.36\" width=\"1059\" height=\"859\" class=\"aligncenter size-full wp-image-19619\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36.png 1059w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36-247x200.png 247w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36-520x422.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36-768x623.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.50.36-1024x831.png 1024w\" sizes=\"auto, (max-width: 1059px) 100vw, 1059px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55.png\" alt=\"Screenshot 2016-08-05 13.47.55\" width=\"1205\" height=\"587\" class=\"aligncenter size-full wp-image-19620\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55.png 1205w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55-300x146.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55-520x253.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55-768x374.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/Screenshot-2016-08-05-13.47.55-1024x499.png 1024w\" sizes=\"auto, (max-width: 1205px) 100vw, 1205px\" \/><\/a><\/p>\n<p>Unfortunately the new Insights product still has limited date range and comparison features, no multi location aggregation of data and the data is not yet integrated with Analytics or the Google My Business API. But Google has indicated to me that these are all things that they are looking at. Whether the reliability of the data is greater is also TBD.<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google is in the process of updating the Google My Business and My Business List (bulk) interfaces to create greater consistency of the user experience.\u00a0Several weeks ago they launch a new navigation experience and today they are updating the Info Panel. My sense is that there is more to come. (h\/t to Joy Hawkins and &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19614","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=19614"}],"version-history":[{"count":6,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19614\/revisions"}],"predecessor-version":[{"id":19623,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19614\/revisions\/19623"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=19614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=19614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=19614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}