{"id":19597,"date":"2016-08-05T10:49:45","date_gmt":"2016-08-05T14:49:45","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19597"},"modified":"2016-08-05T10:52:59","modified_gmt":"2016-08-05T14:52:59","slug":"google-testing-horizontal-local-one-box-cards-for-serp","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/08\/05\/google-testing-horizontal-local-one-box-cards-for-serp\/","title":{"rendered":"Google Testing Horizontal Local One Box + Card Format for Serps"},"content":{"rendered":"<p>There have been an increasing number of <a href=\"https:\/\/twitter.com\/LocalGladiator\/status\/761328853679693825\">reports<\/a> (H\/T <a href=\"http:\/\/www.ethology.com\">Michael Wallace<\/a>) of a <a href=\"http:\/\/blumenthals.com\/blog\/2016\/08\/02\/google-continues-test-of-horizontal-local-one-box\/\">horizontal Local One Box<\/a>\u00a0showing at the top of the search results as opposed to the side. There have been sporadic reports of the <a href=\"https:\/\/www.seroundtable.com\/google-testing-card-search-results-interface-22109.html\">search results being shown as cards<\/a>.<\/p>\n<p>Rasmus Himmelstrup, an <a href=\"http:\/\/seoanalyst.dk\">SEO Analyst<\/a> at Resolution Media, sent along an <a href=\"https:\/\/twitter.com\/LocalGladiator\/status\/761328853679693825 RE https:\/\/twitter.com\/rasmusgi\/status\/760737858353233920\">example<\/a> of a test from Denmark that includes the horizontal Local Box PLUS the search results displaying as cards.<\/p>\n<p>Obviously this type of desktop display pushes organic results further down the page and can occasionally show for key word searches.<\/p>\n<figure id=\"attachment_19600\" aria-describedby=\"caption-attachment-19600\" style=\"width: 537px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-crop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19600 size-full\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-heavy-crop.jpg\" alt=\"one-box-card-heavy-crop\" width=\"537\" height=\"1850\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-heavy-crop.jpg 537w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-heavy-crop-58x200.jpg 58w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-heavy-crop-174x600.jpg 174w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/08\/one-box-card-heavy-crop-297x1024.jpg 297w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><figcaption id=\"caption-attachment-19600\" class=\"wp-caption-text\">Click to view complete page<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There have been an increasing number of reports (H\/T Michael Wallace) of a horizontal Local One Box\u00a0showing at the top of the search results as opposed to the side. There have been sporadic reports of the search results being shown as cards. Rasmus Himmelstrup, an SEO Analyst at Resolution Media, sent along an example of &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19597","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"There have been an increasing number of reports (H\/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as opposed to the side. There have been sporadic reports of the search results being shown as cards. Rasmus Himmelstrup, an SEO Analyst at Resolution Media, sent along an example of\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2016\/08\/05\/google-testing-horizontal-local-one-box-cards-for-serp\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Testing Horizontal Local One Box + Card Format for Serps\" \/>\n\t\t<meta property=\"og:description\" content=\"There have been an increasing number of reports (H\/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as opposed to the side. There have been sporadic reports of the search results being shown as cards. Rasmus Himmelstrup, an SEO Analyst at Resolution Media, sent along an example of\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2016\/08\/05\/google-testing-horizontal-local-one-box-cards-for-serp\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-08-05T14:49:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-08-05T14:52:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Testing Horizontal Local One Box + Card Format for Serps\" \/>\n\t\t<meta name=\"twitter:description\" content=\"There have been an increasing number of reports (H\/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as opposed to the side. There have been sporadic reports of the search results being shown as cards. Rasmus Himmelstrup, an SEO Analyst at Resolution Media, sent along an example of\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#article\",\"name\":\"Google Testing Horizontal Local One Box + Card Format for Serps\",\"headline\":\"Google Testing Horizontal Local One Box + Card Format for Serps\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/one-box-card-heavy-crop.jpg\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#articleImage\",\"width\":537,\"height\":1850},\"datePublished\":\"2016-08-05T10:49:45-04:00\",\"dateModified\":\"2016-08-05T10:52:59-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":7,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#listItem\",\"name\":\"Google Testing Horizontal Local One Box + Card Format for Serps\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#listItem\",\"position\":3,\"name\":\"Google Testing Horizontal Local One Box + Card Format for Serps\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/08\\\/05\\\/google-testing-horizontal-local-one-box-cards-for-serp\\\/\",\"name\":\"Google Testing Horizontal Local One Box + Card Format for Serps\",\"description\":\"There have been an increasing number of reports (H\\\/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as opposed to the side. 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