{"id":19462,"date":"2016-07-12T16:01:47","date_gmt":"2016-07-12T20:01:47","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19462"},"modified":"2016-07-12T17:06:29","modified_gmt":"2016-07-12T21:06:29","slug":"google-testing-new-local-inventory-ad-entry-points","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/07\/12\/google-testing-new-local-inventory-ad-entry-points\/","title":{"rendered":"Google Showing New Local Inventory Ad Entry Points"},"content":{"rendered":"<p><a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\">Google Local Inventory Ads<\/a> have been <a href=\"http:\/\/searchengineland.com\/official-google-expands-local-inventory-store-plas-beyond-u-s-204076\">around<\/a> for several years. They have traditionally appeared as ad units delivered in response to product searches.<\/p>\n<p><a href=\"https:\/\/www.udg.de\/author\/nhelling\/\">Nicolai Helling, a senior consultant at UDG United Digital Group<\/a>, <a href=\"https:\/\/plus.google.com\/u\/0\/+NicolaiHelling\/posts\/RwoEQdfoEgG\">points<\/a> out a new format, perhaps in testing, that embeds the inventory search function directly into the Knowledge Panel and Map listing for a local business via a <em>Search items at this store<\/em> link.<\/p>\n<p>Have you seen this in the US? They are not visible on Ikea listings but perhaps you have seen them on other brands?<\/p>\n<div id='gallery-1' class='gallery galleryid-19462 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN.png'><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"942\" src=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-19468\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN.png 1246w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN-265x200.png 265w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN-520x393.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN-768x581.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-web-EN-1024x774.png 1024w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-19468'>\n\t\t\t\tClick to view larger\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy.png'><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"956\" src=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-19463\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy.png 1508w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy-300x190.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy-520x330.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy-768x487.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-maps-EN-copy-1024x649.png 1024w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-19463'>\n\t\t\t\tClick to view larger\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail.png'><img loading=\"lazy\" decoding=\"async\" width=\"1223\" height=\"910\" src=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-19464\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail.png 1223w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail-269x200.png 269w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail-520x387.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail-768x571.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-detail-1024x762.png 1024w\" sizes=\"auto, (max-width: 1223px) 100vw, 1223px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-19464'>\n\t\t\t\tClick to view larger\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping.png'><img loading=\"lazy\" decoding=\"async\" width=\"1741\" height=\"829\" src=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-19465\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping.png 1741w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-300x143.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-520x248.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-768x366.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/shopping-google-my-business-shopping-1024x488.png 1024w\" sizes=\"auto, (max-width: 1741px) 100vw, 1741px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-19465'>\n\t\t\t\tClick to view larger\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/www.sevenatoms.com\/\">Andy Beohar of SevenAtoms<\/a> points out that it is showing in the US on large chains like <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=best+buy+orchard+park&amp;ie=UTF-8&amp;oe=UTF-8\">Best Buy<\/a> and <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=best+buy+orchard+park&amp;ie=UTF-8&amp;oe=UTF-8#q=target+orchard+park\">Target<\/a>:<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/Screenshot-2016-07-12-16.52.40.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19486 aligncenter\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/Screenshot-2016-07-12-16.52.40.png\" alt=\"Screenshot 2016-07-12 16.52.40\" width=\"506\" height=\"693\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/Screenshot-2016-07-12-16.52.40.png 506w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/Screenshot-2016-07-12-16.52.40-146x200.png 146w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/07\/Screenshot-2016-07-12-16.52.40-438x600.png 438w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Local Inventory Ads have been around for several years. They have traditionally appeared as ad units delivered in response to product searches. Nicolai Helling, a senior consultant at UDG United Digital Group, points out a new format, perhaps in testing, that embeds the inventory search function directly into the Knowledge Panel and Map listing &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19462","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=19462"}],"version-history":[{"count":10,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19462\/revisions"}],"predecessor-version":[{"id":19493,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19462\/revisions\/19493"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=19462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=19462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=19462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}