{"id":19423,"date":"2016-07-06T13:27:16","date_gmt":"2016-07-06T17:27:16","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19423"},"modified":"2016-07-06T13:27:16","modified_gmt":"2016-07-06T17:27:16","slug":"local-search-aint-what-it-used-to-be","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/07\/06\/local-search-aint-what-it-used-to-be\/","title":{"rendered":"Local Search Ain&#8217;t What It Used to Be&#8230;"},"content":{"rendered":"<p>I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life.<\/p>\n<p>But it has never been harder, once you have nailed the basics, to get an appropriate ROI. \u00a0The many changes at Google Local, the increasing fragmentation and competition, the every shifting technology and rapidly\u00a0evolving new interfaces should force every business and agency to assess the role Local SEO plays in your overall marketing plan.<\/p>\n<p>Join Mary Bowling and myself as we discuss the varied and many influences that are impacting the ROI of local seo. Let me know what you think and how businesses and agencies should respond.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"\/\/fast.wistia.net\/embed\/iframe\/60m95jsrex?seo=false&#038;videoFoam=true\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>If you would rather\u00a0read the transcript head over to the original at Local U: <a href=\"http:\/\/localu.org\/blog\/big-changes-local-search-impacting-local-businesses-can\/\">How are the Big Changes in Local Search Impacting Local Businesses and What Can They Do?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life. But it has never been harder, once you have nailed the basics, to get an appropriate ROI. \u00a0The many changes at Google &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19423","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life. But it has never been harder, once you have nailed the basics, to get an appropriate ROI. The many changes at Google\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2016\/07\/06\/local-search-aint-what-it-used-to-be\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Local Search Ain\u2019t What It Used to Be\u2026\" \/>\n\t\t<meta property=\"og:description\" content=\"I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life. But it has never been harder, once you have nailed the basics, to get an appropriate ROI. The many changes at Google\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2016\/07\/06\/local-search-aint-what-it-used-to-be\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-07-06T17:27:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-07-06T17:27:16+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Local Search Ain\u2019t What It Used to Be\u2026\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life. But it has never been harder, once you have nailed the basics, to get an appropriate ROI. 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