{"id":1933,"date":"2008-12-31T09:29:27","date_gmt":"2008-12-31T13:29:27","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=1933"},"modified":"2008-12-31T09:40:44","modified_gmt":"2008-12-31T13:40:44","slug":"loci-2008-david-mihms-significant-local-posts-of-2008","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/12\/31\/loci-2008-david-mihms-significant-local-posts-of-2008\/","title":{"rendered":"Loci 2008: David Mihm&#8217;s Significant Local Posts of 2008"},"content":{"rendered":"<div>David Mihm, a <a href=\"http:\/\/www.davidmihm.com\/\">web designer and search marketing practitioner<\/a> from Portland, writes for Searchenginland and has his own blog, <a href=\"http:\/\/www.davidmihm.com\/blog\/\">Mihmorandum<\/a>, that focuses on local search. David, for me, \u00a0epitimomizes the ideal of learning through cooperation and collaboration. He created the well received <a href=\"http:\/\/www.davidmihm.com\/local-search-ranking-factors.shtml\">Local Search Ranking Factors<\/a> project and was a key contributor on the research for the <a href=\"http:\/\/blumenthals.com\/blog\/2008\/08\/04\/ranking-factors-in-google-maps-cracking-the-code-smx-local\/\">Cracking the Code &#8211; Local Search Ranking Factors<\/a> study.<\/div>\n<p><div>******<\/div>\n<div>Mike, how&#8217;s this, in no particular order:<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"http:\/\/www.davidmihm.com\/blog\/general-marketing\/local-seo-citation-is-new-link\/\"><strong>Local vs Traditional SEO: Why Citation Is the New Link<\/strong><\/a>\u00a0<br \/>\nNot that the article itself is necessarily earth-shattering, but during the course of thinking about Local and researching 10-pack rankings, I came to two very important personal conclusions &#8212;\u00a01) In Local SEO, not all links matter.\u00a0 2) \u201cLinks\u201d that matter for Local SEO aren\u2019t necessarily links.\u00a0 This mindset has guided my thinking about Local Search for client work for the remainder of the year.<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/www.davidmihm.com\/local-search-ranking-factors.shtml\">The Local Search Ranking Factors<\/a><\/strong><\/div>\n<div>It was very rewarding for me personally to get the perspectives of so many top minds in Local.\u00a0 I probably had more fun putting this together than\u00a0the average SEO or small business owner\u00a0did in reading it!<\/div>\n<div>\u00a0<\/div>\n<div><a href=\"http:\/\/www.stonetemple.com\/articles\/interview-carter-maslan.shtml\"><strong>Interview with Google&#8217;s Carter Maslan<\/strong><\/a><\/div>\n<div>The first of Eric Enge&#8217;s interviews with the men in charge of the two major players in Local Search.\u00a0 An absolute must-read when you get the kind of (even if the interviewee was not entirely forthcoming \/ intentionally misleading).<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/www.stonetemple.com\/articles\/interview-frazier-miller.shtml\">Interview with Frazier Miller and Shailesh Bhat<\/a><\/strong><\/div>\n<div>The second must-read interview from Eric Enge on Local Search, this time with Yahoo Local&#8217;s main men.<\/div>\n<\/p>\n<p><div> <\/div>\n<div><strong><a href=\"http:\/\/blumenthals.com\/blog\/2008\/08\/04\/ranking-factors-in-google-maps-cracking-the-code-smx-local\/\">Cracking the Code SMX Local<\/a><\/strong><\/div>\n<div>The first major quantitative study of Local SEO ranking factors, led by Mike Blumenthal.\u00a0 The search community gained a deeper understanding of how the main ranking factors interact with each other based on availability of data and competitiveness of market.<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/blumenthals.com\/blog\/2008\/10\/06\/smxeast-presentation-a-patent-review-of-maps-ranking-factors\/\">SMXEast Presentation: A patent review of Maps Ranking Factors<\/a><\/strong><\/div>\n<div>Mike takes things one step further here and dives into Google Maps&#8217; patent on ranking.\u00a0 Pay attention to the concept of Location Prominence in 2009!\u00a0 It&#8217;s only going to become MORE important, IMHO.<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/www.solaswebdesign.net\/wordpress\/?p=266\">10 SEO Copywriting Tips for Hyperlocal Bloggers &#8211; A 5 Part Series<\/a><\/strong><\/div>\n<div>The IRS should send out a notice that makes\u00a0Miriam Ellis&#8217; fantastic\u00a0series required reading for small business owners.\u00a0 The government could increase its tax revenue by 20% on the profits of SMB&#8217;s who read it!<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/www.usereffect.com\/topic\/search-without-serps-the-future-of-seo\">Search Without SERPs: The Future of SEO?<\/a><\/strong><\/div>\n<div>A non-Local-Search-marketer, Dr. Pete Meyers, opens our eyes to the central importance of Local Search as the world goes more and more mobile.<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"http:\/\/searchengineland.com\/yellow-pages-usage-stats-are-likely-wrong-14466\">Yellow Pages Usage Stats Are Likely Wrong<\/a><\/strong><\/div>\n<div>I could have chosen any number of press releases from the Yellow Pages themselves to fill this slot, but this is one of the more egregious examples of self-promoting puffery coming from an industry dying almost as quickly as the Big Three (at least on the print side).\u00a0 A terrific analytical look at YPA data by Chris &#8220;Silver&#8221; Smith.<\/div>\n<div>\u00a0<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Mihm, a web designer and search marketing practitioner from Portland, writes for Searchenginland and has his own blog, Mihmorandum, that focuses on local search. David, for me, \u00a0epitimomizes the ideal of learning through cooperation and collaboration. He created the well received Local Search Ranking Factors project and was a key contributor on the research &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1,13,5],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-uncategorized","category-loci-significant-articles-local-search","category-yahoo-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=1933"}],"version-history":[{"count":25,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1933\/revisions"}],"predecessor-version":[{"id":2007,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1933\/revisions\/2007"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}