{"id":19211,"date":"2016-04-03T10:33:32","date_gmt":"2016-04-03T14:33:32","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19211"},"modified":"2016-04-03T10:37:33","modified_gmt":"2016-04-03T14:37:33","slug":"google-testing-enhanced-buy-buttons-for-movie-ticket-purchase","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/04\/03\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\/","title":{"rendered":"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase"},"content":{"rendered":"<p>Last week when I was discussing the new Google <a href=\"http:\/\/blumenthals.com\/blog\/2016\/03\/21\/what-does-googles-immersive-search-experience-look-like-via-the-mobile-pack-results\/\">approach<\/a> to <a href=\"http:\/\/blumenthals.com\/blog\/2016\/03\/10\/google-destinations-a-full-funnel-immersive-experience\/\">immersive mobile search<\/a> I noted that if Google didn&#8217;t get you on the click they got you on the clock. This definitely falls under &#8220;the click&#8221; category.<\/p>\n<p>Google, in what is clearly a test*, is offering movie purchases up with a bold, call to action for each movie time available that takes you directly to Fandango. This screen was visible for several hours this afternoon.<\/p>\n<p>Google has long had a transactional relationship with Fandango, what is different in this test is the presence on the front page of big, fat buy buttons.<\/p>\n<p>This test shows the lengths that Google is contemplating in order to gain transactional &#8220;traction&#8221; in local.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action.jpg\" rel=\"attachment wp-att-19212\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19212\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action.jpg\" alt=\"enhanced-call-to-action\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action.jpg 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action-112x200.jpg 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action-337x600.jpg 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/enhanced-call-to-action-576x1024.jpg 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>*Test or not? This new layout has been coming and going for the past 24 hours. It&#8217;s now visible again. So perhaps it is rolling out. Perhaps not. Are you seeing it in Europe? On Android? On iphone? Please let me know. <\/p>\n<p>Here is what it looks like regularly:<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM.png\" rel=\"attachment wp-att-19214\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19214\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM.png\" alt=\"Photo Apr 02, 5 10 10 PM\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/04\/Photo-Apr-02-5-10-10-PM-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn&#8217;t get you on the click they got you on the clock. This definitely falls under &#8220;the click&#8221; category. Google, in what is clearly a test*, is offering movie purchases up with a bold, call to &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19211","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn&#039;t get you on the click they got you on the clock. This definitely falls under &quot;the click&quot; category. Google, in what is clearly a test*, is offering movie purchases up with a bold, call to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2016\/04\/03\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\" \/>\n\t\t<meta property=\"og:description\" content=\"Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn&#039;t get you on the click they got you on the clock. This definitely falls under &quot;the click&quot; category. Google, in what is clearly a test*, is offering movie purchases up with a bold, call to\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2016\/04\/03\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-04-03T14:33:32+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-04-03T14:37:33+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn&#039;t get you on the click they got you on the clock. This definitely falls under &quot;the click&quot; category. Google, in what is clearly a test*, is offering movie purchases up with a bold, call to\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#article\",\"name\":\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\",\"headline\":\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/enhanced-call-to-action.jpg\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#articleImage\",\"width\":750,\"height\":1334},\"datePublished\":\"2016-04-03T10:33:32-04:00\",\"dateModified\":\"2016-04-03T10:37:33-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#listItem\",\"name\":\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#listItem\",\"position\":3,\"name\":\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2016\\\/04\\\/03\\\/google-testing-enhanced-buy-buttons-for-movie-ticket-purchase\\\/\",\"name\":\"Google Testing Enhanced Buy Buttons for Movie Ticket Purchase\",\"description\":\"Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn't get you on the click they got you on the clock. 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