{"id":19151,"date":"2016-03-11T10:52:33","date_gmt":"2016-03-11T14:52:33","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19151"},"modified":"2016-03-11T10:52:33","modified_gmt":"2016-03-11T14:52:33","slug":"google-home-services-ads-whats-the-hold-up","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/03\/11\/google-home-services-ads-whats-the-hold-up\/","title":{"rendered":"Google Home Services Ads &#8211; Whats the Hold Up?"},"content":{"rendered":"<p>Google Home Services Ads were <a href=\"http:\/\/blumenthals.com\/blog\/2015\/07\/29\/google-testing-home-services-marketplace-snak-paks\/\">first<\/a> <a href=\"https:\/\/blumenthals.com\/blog\/2015\/07\/30\/googles-home-service-ads-questions-and-observations\/\">tested<\/a> in July, 2015. In August of that year they <a href=\"https:\/\/www.dropbox.com\/s\/zggxc8gg0i7dsyo\/Screenshot%202016-03-10%2016.23.00.png?dl=0\">went<\/a> public as <a href=\"https:\/\/www.google.com\/adwords\/express\/home-service-ads\/\">part<\/a> and parcel of Google Adwords Express.\u00a0We have also seen it tested both without and <a href=\"https:\/\/www.google.com\/adwords\/express\/home-service-ads\/\">with the 3 pack<\/a>. \u00a0And as of yesterday we saw that Google was <a href=\"http:\/\/blumenthals.com\/blog\/2016\/03\/10\/dont-call-a-plumber-call-google-concierge\/\">promoting<\/a> the product&#8217;s use strictly by phone.<\/p>\n<p>When Google Home Services was first introduced it was only available in very few verticals; plumbers and locksmiths and shortly after house cleaners and handymen.<\/p>\n<p>The Google AdWords inquiry <a href=\"http:\/\/www.google.com\/adwords\/express\/home-service-ads\/contact\/\">form<\/a> does have a field for &#8220;other&#8221; and Peter Troast of <a href=\"http:\/\/www.energycircle.com\">Energy Circle<\/a> sent me a screen shot of its recent use for the HVAC industry:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19156\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM.png\" alt=\"Screen Shot 2016-03-08 at 11.24.23 AM\" width=\"1432\" height=\"1180\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM.png 1432w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM-243x200.png 243w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM-520x428.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM-768x633.png 768w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-03-08-at-11.24.23-AM-1024x844.png 1024w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/p>\n<p>While we have seen slow and steady testing in different verticals we have seen no real significant expansion of \u00a0the area where the ad is available. \u00a0It was and is currently only available in the San Francisco Bay area and south to Los Gatos. \u00a0Here is a map I created showing the cities currently accepting ads for the programs (list of cities was provided to me by AdWords support):<br \/>\n<iframe loading=\"lazy\" width=\"640\" height=\"480\" src=\"https:\/\/www.google.com\/maps\/d\/embed?mid=zBQfBLEw0xTQ.k9OAkWj9Twqs&amp;hl=en\"><\/iframe><\/p>\n<p>Given the very slow rollout, limited geography and Google&#8217;s many cancelled attempts at lead gen\u00a0products like\u00a0<a href=\"https:\/\/www.google.com\/compare\/autoinsurance\/form?p=home\">insurance quotes<\/a>\u00a0and\u00a0<a href=\"http:\/\/blumenthals.com\/blog\/2012\/08\/14\/google-testing-lead-generation-system-for-new-car-sales\/\">car leads<\/a>\u00a0one has to wonder why this has not rolled out any faster. Is the product going to roll out and they are just working through the details? Or is it like the two mentioned above, just another test that will be axed sooner rather than later?<\/p>\n<p>So questions for you all:<\/p>\n<p>What do you think? Are\u00a0Home Services Ads a keeper for Google?<\/p>\n<p>Are you seeing verticals for Home Services ads besides the ones mentioned?<\/p>\n<p>Are you seeing them outside of the cities that the Adwords support rep sent me?<\/p>\n<p>Here are a list of the cities where it is currently available.\u00a0<!--more--><\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">City<\/td>\n<td valign=\"middle\">City<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Alameda, CA<\/td>\n<td valign=\"middle\">Milpitas, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Albany, CA<\/td>\n<td valign=\"middle\">Mountain View, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Atherton, CA<\/td>\n<td valign=\"middle\">Newark, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Belmont, CA<\/td>\n<td valign=\"middle\">Oakland, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Berkley, CA<\/td>\n<td valign=\"middle\">Palo Alto, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Brisbane, CA<\/td>\n<td valign=\"middle\">Piedrnont, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Burlingame, CA<\/td>\n<td valign=\"middle\">Redwood City, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Campbell, CA<\/td>\n<td valign=\"middle\">Richmond, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Castro Valley, CA<\/td>\n<td valign=\"middle\">San Bruno, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Cupertino, CA<\/td>\n<td valign=\"middle\">San Carlos, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Daly City, CA<\/td>\n<td valign=\"middle\">San Francisco, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">East Palo Alto, CA<\/td>\n<td valign=\"middle\">San Leandro, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">El Cerrito, CA<\/td>\n<td valign=\"middle\">San Lorenzo, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Erneryville, CA<\/td>\n<td valign=\"middle\">San Jose, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Foster City, CA<\/td>\n<td valign=\"middle\">San Mateo, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Fremont, CA<\/td>\n<td valign=\"middle\">Santa Clara, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Hayward, CA<\/td>\n<td valign=\"middle\">Saratoga, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Hillsborough, CA<\/td>\n<td valign=\"middle\">South San Francisco, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Los Altos, CA<\/td>\n<td valign=\"middle\">Stanford, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Los Gatos, CA<\/td>\n<td valign=\"middle\">Sunnyvale, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Menlo Park, CA<\/td>\n<td valign=\"middle\">Union City, CA<\/td>\n<\/tr>\n<tr>\n<td valign=\"middle\">Millbrae, CA<\/td>\n<td valign=\"middle\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Google Home Services Ads were first tested in July, 2015. In August of that year they went public as part and parcel of Google Adwords Express.\u00a0We have also seen it tested both without and with the 3 pack. \u00a0And as of yesterday we saw that Google was promoting the product&#8217;s use strictly by phone. When &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19151","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=19151"}],"version-history":[{"count":9,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19151\/revisions"}],"predecessor-version":[{"id":19162,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19151\/revisions\/19162"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=19151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=19151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=19151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}