{"id":19124,"date":"2016-03-09T18:02:26","date_gmt":"2016-03-09T22:02:26","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19124"},"modified":"2016-03-09T18:35:44","modified_gmt":"2016-03-09T22:35:44","slug":"google-updates-mobile-branded-search-with-people-also-search-for-option","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/03\/09\/google-updates-mobile-branded-search-with-people-also-search-for-option\/","title":{"rendered":"Google Updates Mobile Branded Search with People Also Search For Option"},"content":{"rendered":"<p>On mobile, scrolling down the screen seems both easier and more common for most users. I have not seen the research as to scroll depth. Regardless because the screen is smaller and the opportunity to find the answer is less, many folks don&#8217;t hesitate on mobile results.<\/p>\n<p>Google, more and more, seems to want users to leave less (travel planning, AMP &amp; Google Posts) or to leave only with an actionable behavior that Google can measure (like click to call, book a hotel, make an appointment).<\/p>\n<p>So this minor upgrade, adding the eye candy of visuals from the &#8220;People Also Search\u00a0For&#8221; feature to the bottom of the mobile search results on a brand or One Box search result\u00a0makes sense.\u00a0It\u00a0allows\u00a0folks to scroll through other local businesses just in case and to hopefully find one that they can click on. This feature has always been available (and remains so) in the Knowledge Panel for a business on both desktop and mobile.<\/p>\n<p>The bottom line for small businesses? Make sure that the profile photo that Google is using looks great!<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/final2.gif\" rel=\"attachment wp-att-19128\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19128\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/final2.gif\" alt=\"final2\" width=\"500\" height=\"3850\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On mobile, scrolling down the screen seems both easier and more common for most users. I have not seen the research as to scroll depth. Regardless because the screen is smaller and the opportunity to find the answer is less, many folks don&#8217;t hesitate on mobile results. Google, more and more, seems to want users &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19124","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"On mobile, scrolling down the screen seems both easier and more common for most users. I have not seen the research as to scroll depth. Regardless because the screen is smaller and the opportunity to find the answer is less, many folks don&#039;t hesitate on mobile results. Google, more and more, seems to want users\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2016\/03\/09\/google-updates-mobile-branded-search-with-people-also-search-for-option\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Updates Mobile Branded Search with People Also Search For Option\" \/>\n\t\t<meta property=\"og:description\" content=\"On mobile, scrolling down the screen seems both easier and more common for most users. I have not seen the research as to scroll depth. Regardless because the screen is smaller and the opportunity to find the answer is less, many folks don&#039;t hesitate on mobile results. Google, more and more, seems to want users\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2016\/03\/09\/google-updates-mobile-branded-search-with-people-also-search-for-option\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-03-09T22:02:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-03-09T22:35:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Updates Mobile Branded Search with People Also Search For Option\" \/>\n\t\t<meta name=\"twitter:description\" content=\"On mobile, scrolling down the screen seems both easier and more common for most users. I have not seen the research as to scroll depth. 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