{"id":19067,"date":"2016-03-02T10:17:33","date_gmt":"2016-03-02T14:17:33","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19067"},"modified":"2016-03-02T10:19:52","modified_gmt":"2016-03-02T14:19:52","slug":"google-updates-mobile-travel-experience-with-additional-planning-features","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/03\/02\/google-updates-mobile-travel-experience-with-additional-planning-features\/","title":{"rendered":"Google Updates Mobile Travel Experience with Additional Planning Features"},"content":{"rendered":"

Early in February Barry Schwartz reported that Google had rolled out a new mobile travel search experience<\/a> that made provided a very deep “click in” experience on Google.<\/p>\n

On a search like “Where to go in France” Google offered tiles in the main search for significant cities that when clicked took you to a list of destinations for that country and when a city was selected offer single page of travel related answers for that city.<\/p>\n

It appears that since this feature was first reported<\/a> on SearchEngineland, \u00a0Google has expanded the features of that page by separating the functionality into exploring and planning. In the new plan a trip tab they\u00a0offering a new, animated cost planning interface that details the average costs for hotel plus airfare at different times of the year.<\/p>\n

\"Google_Travel_Planning\"<\/a><\/p>\n

This is truly a rabbit hole experience and lays out a clear path of Google not just providing the answer but of capturing all of the attention and attempting to book the trip as well.<\/p>\n

<\/p>\n

The experience starts in search, clicks into a scrollable list of destinations and then proceeds into screen after screen of content and detail.<\/p>\n

\"IMG_0600-1\"<\/a> \"IMG_0601-1\"<\/a> \"IMG_0602-1\"<\/a> \"IMG_0603-1\"<\/a> \"IMG_0604-1\"<\/a> \"IMG_0605-1\"<\/a> \"IMG_0606-1\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Early in February Barry Schwartz reported that Google had rolled out a new mobile travel search experience that made provided a very deep “click in” experience on Google. On a search like “Where to go in France” Google offered tiles in the main search for significant cities that when clicked took you to a list …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19067","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t