{"id":19067,"date":"2016-03-02T10:17:33","date_gmt":"2016-03-02T14:17:33","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=19067"},"modified":"2016-03-02T10:19:52","modified_gmt":"2016-03-02T14:19:52","slug":"google-updates-mobile-travel-experience-with-additional-planning-features","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2016\/03\/02\/google-updates-mobile-travel-experience-with-additional-planning-features\/","title":{"rendered":"Google Updates Mobile Travel Experience with Additional Planning Features"},"content":{"rendered":"<p>Early in February Barry Schwartz reported that Google had rolled out a <a href=\"http:\/\/searchengineland.com\/google-revamps-travel-search-queries-almost-making-web-results-irrelevant-241784\">new mobile travel search experience<\/a> that made provided a very deep &#8220;click in&#8221; experience on Google.<\/p>\n<p>On a search like &#8220;Where to go in France&#8221; Google offered tiles in the main search for significant cities that when clicked took you to a list of destinations for that country and when a city was selected offer single page of travel related answers for that city.<\/p>\n<p>It appears that since this feature was first <a href=\"http:\/\/searchengineland.com\/google-revamps-travel-search-queries-almost-making-web-results-irrelevant-241784\">reported<\/a> on SearchEngineland, \u00a0Google has expanded the features of that page by separating the functionality into exploring and planning. In the new plan a trip tab they\u00a0offering a new, animated cost planning interface that details the average costs for hotel plus airfare at different times of the year.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Google_Travel_Planning.gif\" rel=\"attachment wp-att-19068\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19068\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/Google_Travel_Planning.gif\" alt=\"Google_Travel_Planning\" width=\"404\" height=\"720\" \/><\/a><\/p>\n<p>This is truly a rabbit hole experience and lays out a clear path of Google not just providing the answer but of capturing all of the attention and attempting to book the trip as well.<\/p>\n<p><!--more--><\/p>\n<p>The experience starts in search, clicks into a scrollable list of destinations and then proceeds into screen after screen of content and detail.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1.png\" rel=\"attachment wp-att-19070\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19070\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1.png\" alt=\"IMG_0600-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0600-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1.png\" rel=\"attachment wp-att-19071\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19071\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1.png\" alt=\"IMG_0601-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0601-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1.png\" rel=\"attachment wp-att-19072\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19072\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1.png\" alt=\"IMG_0602-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0602-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1.png\" rel=\"attachment wp-att-19073\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19073\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1.png\" alt=\"IMG_0603-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0603-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1.png\" rel=\"attachment wp-att-19074\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19074\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1.png\" alt=\"IMG_0604-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0604-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1.png\" rel=\"attachment wp-att-19075\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19075\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1.png\" alt=\"IMG_0605-1\" width=\"750\" height=\"1334\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1.png 750w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0605-1-576x1024.png 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a> <a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1.png\" rel=\"attachment wp-att-19076\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19076\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1.png\" alt=\"IMG_0606-1\" width=\"719\" height=\"1280\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1.png 719w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1-112x200.png 112w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1-337x600.png 337w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_0606-1-575x1024.png 575w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early in February Barry Schwartz reported that Google had rolled out a new mobile travel search experience that made provided a very deep &#8220;click in&#8221; experience on Google. On a search like &#8220;Where to go in France&#8221; Google offered tiles in the main search for significant cities that when clicked took you to a list &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-19067","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=19067"}],"version-history":[{"count":3,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19067\/revisions"}],"predecessor-version":[{"id":19079,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/19067\/revisions\/19079"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=19067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=19067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=19067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}