{"id":18829,"date":"2015-11-30T11:56:52","date_gmt":"2015-11-30T15:56:52","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=18829"},"modified":"2015-11-30T12:01:41","modified_gmt":"2015-11-30T16:01:41","slug":"google-hotel-knowledge-panel-now-showing-trustyou-review-summaries","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/11\/30\/google-hotel-knowledge-panel-now-showing-trustyou-review-summaries\/","title":{"rendered":"Google Hotel Knowledge Panel Now Showing TrustYou Review Summaries"},"content":{"rendered":"<p>The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h\/t <a href=\"https:\/\/plus.google.com\/+TimCapper\/about\">TC Tim Capper<\/a> of <a href=\"http:\/\/onlineownership.com\">Online Ownership<\/a>). I am not sure when this started appearing but the summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously.<\/p>\n<p>There is some irony that Google is sourcing this data from a 3rd party given that the review system <a href=\"http:\/\/blumenthals.com\/blog\/2012\/05\/30\/google-local-reviews\/\">implemented<\/a> after\u00a0the purchase of Zagat \u00a0and <a href=\"http:\/\/blumenthals.com\/blog\/2013\/05\/15\/google-local-returns-to-a-5-star-system-in-new-maps\/\">ended<\/a> after the departure of Marissa Mayer, included much the same type of extra detail.<\/p>\n<p><a href=\"http:\/\/www.trustyou.com\">TrustYou<\/a>, Google&#8217;s data source for this granular data, is a reputation management product that tracks review content, helps Hotels get reviews and provides what it calls <a href=\"http:\/\/www.trustyou.com\/products\/trustyou-meta-review\">Meta-Review data<\/a>\u00a0to sites like Kayak, Trivago and Sabre.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18830\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM.png\" alt=\"Screen Shot 2015-11-30 at 10.50.35 AM\" width=\"487\" height=\"1051\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM.png 487w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM-93x200.png 93w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM-278x600.png 278w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-30-at-10.50.35-AM-474x1024.png 474w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h\/t TC Tim Capper of Online Ownership). I am not sure when this started appearing but the summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously. There is some irony that Google is sourcing &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,16],"tags":[],"class_list":["post-18829","post","type-post","status-publish","format-standard","hentry","category-google-plus","category-reviews"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h\/t TC Tim Capper of Online Ownership). I am not sure when this started appearing but the summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously. There is some irony that Google is sourcing\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2015\/11\/30\/google-hotel-knowledge-panel-now-showing-trustyou-review-summaries\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Hotel Knowledge Panel Now Showing TrustYou Review Summaries\" \/>\n\t\t<meta property=\"og:description\" content=\"The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h\/t TC Tim Capper of Online Ownership). I am not sure when this started appearing but the summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously. There is some irony that Google is sourcing\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2015\/11\/30\/google-hotel-knowledge-panel-now-showing-trustyou-review-summaries\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-11-30T15:56:52+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2015-11-30T16:01:41+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Hotel Knowledge Panel Now Showing TrustYou Review Summaries\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h\/t TC Tim Capper of Online Ownership). 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