![\"\"](\"http:\/\/d3u9yejw7h244g.cloudfront.net\/wp-content\/uploads\/2014\/07\/acxiom-logo-r.png\"){kind=logo}
I am a student of local. I read Google patents, I study legal documents. And I am reasonably a good speller. That doesn’t mean that I can spell Acxiom’s name correctly very often. Nor can I pronounce it.<\/p>\nI am a student of local. I read Google patents, I study legal documents. And I am reasonably a good speller. That doesn’t mean that I can spell Acxiom’s name correctly very often. Nor can I pronounce it.<\/p>\n
It is one of those corporate branding exercises that must have looked great on paper but never quite worked out in the real world and should be changed. I have at least 3 spellings that I use with regularity and I am sure there are variations I haven’t thought of.<\/p>\n
As incontrovertible proof\u00a0I offer up this document<\/a> from the Google Legal team, known for dotting their i’s and crossing their t’s:<\/p>\n 5.2 Google Local Business Listings in the United States<\/strong><\/p>\n When you search for local listings, Google displays business listings which may be supplied by\u00a0Acxiom<\/b>\u00a0Corporation and\/or infoUSA Inc. (“Axciom<\/b>” and\/or “infoUSA”). This information is proprietary to those corporations and is protected under U.S. copyright law and international treaty provisions.<\/p>\n Even Google’s\u00a0Legal Department gets it wrong 50% of the time.<\/p>\n Another\u00a0thing about Acxion that is worse than their choice of name?<\/p>\n Their choice of URL for claiming local listings: http:\/\/mybusinesslistingmanager.myacxiom.com\/<\/p>\n Someone else can rant about their actual UX. <\/p>\n","protected":false},"excerpt":{"rendered":" I am a student of local. I read Google patents, I study legal documents. And I am reasonably a good speller. That doesn’t mean that I can spell Acxiom’s name correctly very often. Nor can I pronounce it. It is one of those corporate branding exercises that must have looked great on paper but never …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-18736","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=18736"}],"version-history":[{"count":7,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18736\/revisions"}],"predecessor-version":[{"id":18747,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18736\/revisions\/18747"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=18736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=18736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=18736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Legal Notices for Google Maps\/Google Earth and Google Maps\/Google Earth APIs<\/a><\/h6>\n
\n.<\/p>\n